It's not the shocking of an article. The vast majority of movies that are being released in 3D weren't shot that way so it's not needed. Avatar made huge numbers for 3D screenings because everyone knew it was shot in 3D. The home market will never takeoff, it's too cost prohibitive, most Americans won't pay $3,000-$5,000 for a new TV already for just movies and if regular shows start using 3D technology, who wants to watch TV all night with 3D glasses on? Maybe if 3DS is a success they can use that tech, but that's another new TV which will probably cost even more than the new 3D TVs.