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WWE is referring to from his NXT debut to when he joined with Paul Heyman not the start of his singles push. WWE clearly invested in Reigns and saw huge dollar signs in him well before that, hence CM Punk's "MAKE SURE YOU MAKE ROMAN LOOK STRONG" complaint.
There was no singles push of any kind prior to 2014, and it only began in a major way when he won the Rumble in 2015, before that he was in a team, and the Shield were a massive success, but if we're going from FCW in 2010 to WWE in 2012 it was 2 years, as the Shield were a massive part of the show.