Wha...I can't even...
Right now, there is NO anticipation (outside of us, the fans, naturally). You can't build up something from nothing. Keeping things underwraps for as long as possible is something that established franchises and highly popular characters (in movie terms) can afford, certainly not MOS.
I also think some of you are underestimating the importance of early marketing and perhaps have too much confidence that this film will automatically do well at the BO, which couldn't be further away from the truth.
But, instead of boring everyone and myself by writing a small novel about the subject, I'll do everyone a favor and give it a rest.

t: Until December! What needs to happen in the time frame between late November and the end of the year is this; A proper trailer (not a teaser like CC), a new poster, a DOZEN of movie stills (and some good ones too, not just bearded Clark sitting on the stairs talking to a dog...) and a cover story in one of the bigger magazines, most likely EW.
But what might happen is that we'll get a slightly different version of the CC teaser, a few uneventful stills (which they should have ALREADY released) and a lame poster and then nothing for another two months, in which case I'd say that there will be good cause for concern, unless if you don't care how well MOS does at the BO of course.