New Bundle: "300" and "Bourne Identity" free with 3rd Gen Tosh players
September 5, 2007
Toshiba America Consumer Products, L.L.C. ("Toshiba") revealed its third generation HD DVD players at the CEDIA show today rolling out its most advanced, affordable line of HD DVD players with outstanding functionalities and Web-enabled network capabilities of the HD DVD format. Gearing up for the new line to hit shelves this fall, Toshiba also announced new HD DVD marketing initiatives and consumer promotions, including a season-long promotional campaign with NBC Television Station Group for Sunday Night Football broadcasts, a free two movie bundle with third generation players and a new five free HD DVD movie promotion.
"We have raised the bar yet again with the unmatched interactive capabilities and state-of-the art video and audio performance of our third generation players," said Jodi Sally, Vice President of Marketing, Toshiba's Digital A/V Group. "Web-enabled network capabilities, available on HD DVD, illustrate how Toshiba is delivering on its commitment to provide consumers with the ultimate home entertainment experience in high definition. With this new line, a growing base of HDTV consumers can now look forward to an unrivaled home theater experience this fall."
Toshiba Third Generation HD DVD Players
Toshiba's third generation family starts with the entry level HD-A3 player featuring 1080i output capability. The other two new models, Toshiba's HD-A30 and HD-A35, will output 1080p resolution (1920 x 1080p), the highest HD signal currently available. Both models are capable of outputting signals at 1080p/24 frames per second so consumers can enjoy movies in their native frame rate. The HD-A30 and HD-A35 models also feature "CE-Link" (HDMI(TM)-CEC), allowing two-way control between the HD DVD player and a TV through an HDMI connection.
With a new slim design, Toshiba's third generation players have a cabinet that is approximately 1/4-inch slimmer than second generation models. All of Toshiba's HD DVD models are backward compatible allowing users to enjoy their libraries of current DVDs and CDs while improving the picture quality of regular DVDs by upconverting them through an HDMI connection to near high definition quality.
New HD DVD Promotions
To further drive HD DVD sales this fall, Toshiba also announced today a number of exciting new marketing initiatives and promotions. To communicate the benefits of HD DVD to millions of HDTV owners, Toshiba announced a season- long promotional campaign with the NBC Television Station Group and its broadcasts of Sunday Night Football with Bob Costas and Tiki Barber. This includes 30 second HD DVD ads, web sponsorships promoting the format, as well as special on-air vignettes that will build awareness and educate consumers about HD DVD throughout the holidays and into 2008.
In addition, in order to allow consumers to enjoy the HD DVD experience right out of the box, Toshiba is offering consumers free movies with the purchase of their third generation players. With Toshiba's new bundle promotion, consumers will take home the highly acclaimed HD DVDs "300" from Warner Home Video and "The Bourne Identity" from Universal Studios Home Entertainment.
"Warner is excited to offer consumers who purchase the new Toshiba HD DVD players the opportunity to own '300'," said Dorinda Marticorena, SVP Worldwide High Definition Media, Warner Home Video. "Not only is it the best selling HD DVD title to date, but it is also one of the most advanced titles with regard to new and innovative Hi Def features, both on the disc itself and through web connectivity. We believe that with the initial sales of "300", and this promotion, more than a half million consumers will own "300" on HD DVD by the end of this year."
"Now is an exciting time to buy an HD DVD player, with a blockbuster title like 'The Bourne Identity' in the box at retail," said Craig Kornblau, President, Universal Studios Home Entertainment. "Toshiba is leading the way in bringing high definition home, and at prices that will fit in any home theater. By offering The Bourne Identity, in addition to Toshiba's 'Five Free' offer, we are giving consumers an amazing deal."
In addition to its bundle promotion, Toshiba announced "The Perfect HD Offer," which will begin on October 1st 2007 and continue until February 28th 2008. As a result, with the purchase of any Toshiba HD DVD player, consumers will be able to select five HD DVD titles for free, from a selection of 15, via a mail-in offer. Full offer details will be available at
http://www.toshibahddvd.com/.
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