they are still our best barometer to judge WOM by and thus how a movie is received by the public at large(which is what we're really trying to measure here).
I think the best barometer is taking the full circumstance into account, not simply picking one thing and one thing regardless of everything else to boot. Also, 2.26 seems inflated tbh, how did you get that exactly?
Now in this context .....They've forgotten it, largely and that's a hallmark of a mediocre film. People still talk about TWS all over the place.
An interesting discussion to be sure but cultural relevance and things like that aren't actually the same discussion as the one on numbers hurting numbers. "2001 spaceO" didn't actually do all that well next to star wars but it's talked about...you see where I'm going with this.
Pixar has released like 16 movies and MU is like their 5th highest grosser, more importantly their 3rd highest opening and maybe their 3rd widest release, with a demo that one would imagine could have just as easily spent that weekend at superman(with the family)...Such things are what I'm talking about, not so much how much a film is talked about, moreover suggesting that because it's not talked about as much as the likes of incredibles that it's then mediocre... I'm hearing folks now argue about how no one talks about avatar anymore..you see where I'm going with this also on the issue of raw numbers. Like the dude above said, 150 mill of direct comp in it's second weekend. that doesn't happen often(if at all), and more in the subsequent weeks.
As for your example, forgive me but I thought you were going to mention other films(more than one that is), like you alluded to, in this genre. Secondly, CAtfa? I'll give it credit for opening up in hp's second week though hp was a true example of what front loaded looks like but CowboysAliens, are you kidding me. Again 150mill of direct and solid performing comp vs smurfs and cowboys? I mean WWZ alone pretty much put up the numbers those two films combined did. Alone. What's more, there is something to be said for your comp getting good buzz vs your comp getting buzz and how that influences walk ins.
-Now compare the two films(cap/mos) fourth weekends comp..
-then WB pulls it's own 3D screen for PRim..
-then in week 6, when films do that last legs crawl, for some reason cap pulls in twice as much (2 mill vs 1 mill) and I'm suppose to believe this has nothing to do with superior competition?
What mos would have done with the gotG spot or tws spot, I find myself now wondering.
I argue the film had maybe the fiercest comp spot a big film of this genre has ever seen.
Sorry but I for one am not so easy to disregard the role this all played. Either way, maybe thing will be different this time in terms of comp.