Borat Has "Very Nice!" Opening Day
Source: ShowBIZ Data November 4, 2006
According to ShowBIZ Data, Sacha Baron Cohen's comedy Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan has grossed an estimated $8.9 million in its opening day.
That may not seem like a lot, but it's quite impressive considering 20th Century Fox's controversial decision to limit the opening to just 837 theatres, where it averaged over $10.5 thousand per site. It also surpassed the two new family comedies, Tim Allen's The Santa Clause 3: The Escape Clause and DreamWorks' Flushed Away, to take the top spot on Friday, even though both of those movies were playing in well over 2,000 more theatres than "Borat."
Despite Fox's reasons for the reduced opening, the highly-praised comedy which has received almost unanimous critical acclaim (96% fresh on Rotten Tomatoes!) looks likely to surpass Michael Moore's Fahrenheit 9/11 as the highest opening movie in less than 1,000 theatres. Moore's controversial doc made $8.5 million its opening day in 868 theatres to win its weekend with $23.9 million, but realistically, "Borat" may be more frontloaded to opening day due to the high anticipation.
With $5.3 and $4.8 million respectively, The Santa Clause 3: The Escape Clause and Flushed Away are likely to make up the difference over the weekend where family films do most of their business, but Cohen's comedy should still win the weekend regardless. On top of that, "Borat" is scheduled to expand into over 2,200 theatres next weekend, giving it a strong chance at 2 weeks at the top.