yeah saw this a few weeks ago and the first thing I thought was, imagine if I was waiting to watch Thor or something and this crap came on LOL. But then I noticed the theatre was full of their friends.
Indeed very clever and he put in so much work into that.
Personally I just couldn't connect with the lead actor, I didn't feel as if he had me convinced enough that he was wanting to get married. I blame this on the script writer, they should have gotten Aaron Sorkin.