The Netflix series must have their own separation. Daredevil was a 13-hour long martial arts action flick, Jessica Jones a 13-hour long noir crime drama. Much like CBS’ Supergirl has been making a point to vocally state she does not need the help of Superman, thank you very much, just as the show does not need an appearance by Henry Cavill to stand on its own, the Netflix shows have to establish themselves as individual series on their own first before merging. Otherwise, the waters get muddied.
Jessica Jones had no problem introducing Luke Cage as a major character, because it made sense. He plays a major role in Jessica’s own story, and vice versa. But it wouldn’t have made sense to introduce Matt Murdock/Daredevil this early on in the story. A good 90% of the series was about Jessica Jones fighting to overcome her loner mentality and the idea that she didn’t want or need any help; it would have been completely incongruous to her character to have introduced Matt Murdock as an ally so early on in her formation.
It’s also a fundamental concept of brand building: If you feel a fledgling project won’t be able to stand on its own, then you call in an established audience brand favorite for the positive association. But if you know you have a good movie or series on your hands, then you establish it as a completely individual entity that can generate a new fanbase in its own right – at least at first.
Personally, I like that Claire Temple only showed up in the last episode. I like that Daredevil was never mentioned by name (understandable; Claire keeps his secrets), and that he was never mentioned at all until that last episode. It gave me a little thrill and I found myself grinning at his mention. The scene was used much
in the way post-credits scenes are used at the end of the Marvel movies. Never the main point of the films, they instead just
give audiences a hint of what’s to come and build anticipation.
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