Christopher Nolan's "Dunkirk" (July 21, 2017) - Part 2

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Cinemascore tends to be bogus though. Some of the worst blockbusters get a around a B.

Whereas critics are generally a good sign of general quality-though they are responsible for panning classics like Blade Runner and It's A Wonderful Life.

Cinemascore is awful, no doubt about that.
 
Cinemascore is only good for gauging what the GA thinks of a movie. If a movie gets a B or below, it means they didn't really like it.
 
Cinemascore is only good for gauging what the GA thinks of a movie. If a movie gets a B or below, it means they didn't really like it.

Nah. More recently, 47 Meters Down got an unfavorable Cinemascore (B+ or even lower) and it has already become one of the sleeper hits of the Summer. It has already amassed 3.68XOW. Although this is more like a case of being the exception rather than the norm.
 
47 Meters Down was a "C" on Cinemascore along with a 40% audience score on Rotten Tomatoes and it turned out to have strong legs at the box office. Interesting how it goes sometimes.
 
Cinemascore basically only works to get a sense of what audiences think of traditional crowd-pleasers, eg most summer blockbusters. Because those are the kinds of movies where everyone knows what to expect and are all roughly expecting the same thing, so CinemaScore works to determine how well the movie delivers on that simple crowd-pleasing expectation. And even then, they're all basically working along the scale of A+ to B- (which is generally a terrible score for an intended crowd-pleaser). The other letters might as well not exist.

But if a movie is even a little bit unconventional, challenging, or niche in appeal, Cinemascore's usefulness goes out the window, as the scores go all over the place and in no way indicate how the movie's being received by its intended audience.
 
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When are RT reviews supposed to start?

The embargo is lifted today, right?
 
Thank you both for the info!

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Couple of online reactions from Israel:

"OK, I'm back to loving Nolan"

"Shell-shocked. If you served in the army - I warn you. There are a lot of "triggers". If I didn't manage to scare you - go watch it. The most interesting and breathtaking suffering I've ever had"

"Amazing. One of the best movies of all time".
 
http://pro.boxoffice.com/long-range-forecast-home/

boxoffice.com is predicting a 55.5M opening weekend for Dunkirk. Given how Apes and Spidey performed this past weekend, that would could very well lock up the #1 spot. I still feel like it's a bit of a wild card and could be anywhere from 30M to 70M (particularly if the reviews and word of mouth is strong).

It's interesting tough, a WWII film with no stars at the forefront...I feel like this is kind of a good test of how much value Nolan's name alone has with audiences and also the value of "counterprogramming" in the franchise-dominated summer.
 
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http://www.vanityfair.com/hollywood/2017/07/dunkirk-oscar-strategy?mbid=social_twitter

Dunkirk’s studio Warner Bros., meanwhile, is opening the film not only at the height of popcorn movie season, but on the same weekend as French auteur Luc Besson’s rollicking $180 million sci-fi fever dream Valerian and the City of a Thousand Planets (a.k.a. “Star Wars on Crystal Meth”), setting up one of summer 2017’s biggest box-office showdowns.

“In the entire industry, no one understands what [Dunkirk] is doing here,” Besson tells me. “Typically this kind of film—great director, important subject—comes in November, going for Oscars. Why in July? It doesn’t make sense.”

Warner Bros. declined to publicly comment about the movie’s scheduling. But according to one veteran awards campaign strategist, the boilerplate for Dunkirk’s release pattern was likely set by another film. Not Inception, but a different historically significant, poignant-yet-prestigious World War II action epic: Steven Spielberg’s Saving Private Ryan.

That movie took in $30.5 million over its July 24 opening weekend in 1998, eventually grossing a robust $481.8 million worldwide and earning 11 Academy Award nominations and five Oscar wins, including best director for Spielberg. “Ryan came out in the summer and faced the same questions: why put out an important movie like this now?” the strategist says. “I think [execs at Warner Bros.] want to make Nolan happy, play this as a commercial movie with old-fashioned awards appeal, hope for long playability and work up the awards as it goes along.”

“A fall release may have indicated to audiences it’s an Imitation Game-type of flick: boring, fusty,” he continues. “Also, should it come out in the awards window and take a beating, then it will be hotly argued they blew it. It’s a gamble to make either way.”
 
Tbh, I think Valerian is the one that should've been moved elsewhere on the calendar. At least Dunkirk, in theory, could work as counter-programming. Valerian could get lost in the shuffle as just another sci-fi blockbuster with a lot of the general audience who may not know or care who Besson is.
 
Nolan has always had a habit of releasing his stuff during summer as I guess he feels that's where it belongs as far as summer spectacle.
 
Nolan has always had a habit of releasing his stuff during summer as I guess he feels that's where it belongs as far as summer spectacle.

Mid July is Nolan's week. TDK - 18th July, Inception - 16th July & TDKR - 20th July.
 
Hell, I like how Valerian looks but ****ing Girls Trip may even beat it this weekend.
 
Hell, I like how Valerian looks but ****ing Girls Trip may even beat it this weekend.

Chances are very high that Girls Trip will beat Valerian next weekend. I'm tempted to say that it is definitely happening.
 
Valerian just hasn't been marketed well. TBF neither really has Dunkirk but one has "By the Director of The Dark Knight Trilogy, Inception and Interstellar" the other has "From the visionary director of Lucy".

Game. Set. Match. Right there.
 
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