Digital-3D Movies & Theatres

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<H1>Real D pacts for 3-D screens
Deal for 500 screens over next two years

By PAMELA MCCLINTOCK





Inking its largest international deal to date, Real D has pacted with pan-European cinema exhib Odeon and UCI to install up to 500 3-D digital screens over the next two years across Europe.

Some of the new screens will be up and running in time for the November release of Robert Zemeckis' "Beowulf," which Warner Bros. is distributing internationally, and Disney's annual re-release of Tim Burton's holiday fave "The Nightmare Before Christmas 3-D."
Deal was announced at exhib confab ShowEast, which runs through Thursday. With so many big-budget 3-D pics in the works, including James Cameron's "Avatar" from 20th Century Fox, and DreamWorks Animation's "Monsters v. Aliens," 3-D is a hot topic at the confab, held in Orlando, Fla.
Under the new Real D partnership, 3-D screens will be added in new markets such as Spain and Italy. Pact substantially increase Real D's footprint in the U.K., Ireland, Germany, Austria and Portugal.
"We are thrilled to be working with ODEON and UCI to bring Real D to so many new markets," Real D Worldwide Cinema prexy of worldwide cinema Joseph Peixoto said.
Odeon and UCI is the largest cinema operator in Europe, and the largest in the world outside the United States. Real D is the leading provider of 3-D digital systems, although Dolby Laboraties is now jumping into the sector.
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Sounds cool. Avatar is going to be insanely good.
 
Most theatres (at some point) will be fitted with this technology I'm sure. It'll take time to mix in and be the norm. I don't think it should ever be where every film is in 3d. That would bug me.
 
I've got a theater with Real D near me, haven't got a chance to experience it yet, though. Mainly because there are no good films to test it out in yet. All I've seen so far are Nightmare Before Christmas and Meet the Robinsons. :down: I'll probably do it if they release Beowulf there.
 
coulda sworn this was posted already.... but that is a cool change of pace i agree.
 
The theaters near me don't even have regular digital projectors. Bastards...:cmad:
 

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