So to recap, in the past my projected box office numbers for the MCU films have been as follows:
Avengers 800 m
Iron Man 3 800 m
Thor 2 500 m
Cap 2 500 m
GoTG 500 m
I have a habit of playing it conservative. Glad to see I was wrong yet again.
Marvel has made 600M a lock for any movie they make no matter the character
I hope this increases to 700-800M after AoU
Not to nitpick, but I don't think that's entirely true. GotG has consistently exceeded box office expectations. At first, it was flat out brilliant marketing. I'm a long time Marvel comic book aficionado due to the fact that there was an old, used comic book store near Langer's (7th and Alvarado if you're ever in the neighborhood and want a "killer", but expensive pastrami sandwich....ahh, but I digress). I used to buy used comics for pennies and still have Spiderman #8, 15, and Daredevil #1 among others of the same genre. The point is that even though I grew up on Marvel Comics, I had NO idea who the Guardians of the Galaxy were when I first heard about them awhile back and I didn't care. The Disney marketing whiz guys and gals totally sold me on the movie and I was at the Cinemark at Howard Hughes watching the early Friday show in XD from my customary 3rd row center seat.
Getting someone to go see the movie through flash and bang is one thing; getting repeat customers and good word of mouth, however, requires a really good movie. IMO, GotG is just that and THAT is why it continues to do so well (along with a relatively weak August/September movie lineup). While the Marvel brand is so strong right now that it undoubtedly gives a movie a huge lift, I'm not sure it guarantees the level of return you suggest (though I confess you "might" be right). In any case, the best way to maintain their brand is to continue to put out movies people will enjoy. If they take a short term view and start flooding us with junk, they'll only damage the goodwill they've built (BTW, I think they're smart enough to know all of this).
Speaking of goodwill, can you "imagine" how much the GotG sequel will have? If Gunn does anywhere near the job he did on the original, that movie is going to make so much money, it's going to be ridiculous. Not Avengers money, but A LOT.
My 2 cents (maybe it's more like 2 bucks with inflation and because I tend to blather on about things).
Just out of curiosity, what were your early projections (opening weekend, final tally; Domestic and WW)?
1st of all i was the 1st to accurately predict the exact gross of X-DOFP.
I predicted (more like projexted) a 230 mil DOM & 515 mil OS for 745 mil WW.
Even though it was at it 2nd week its still a good prediction if you consider that most people doubted than DOFP wil do 220+ DOM and 450+ OS. Most of them even doubted that 675 mil WW was a lock even though the movie had 340+ mil WW in its 2nd weekend and 500 mil in its 3rd. go figure. even boxofficemojo was putting DOFP at 220 mil DOM and 480 mil OS. so yeah...
Now as far as GoTG i predicted before the movie opened a 575-650 mil gross and after its 4th day at the box office i predicted a 675-725 mil total which is now obviously happenning. 675-725 mil WW is a safe bet.
Marvel studios will make the 600 mil mark WW in every single movie it releases from now on NOMMATER how good the movie is. why ? because people like cinematic universes. The avengers effect has an explanation. its not just an blurry phrase. "the avengers effect". It has a meaning.
MCU is now a brand.
People like Superhero movies when done right.
People like connected movies in the same universe.
its not just an effect without meaning.
Has GOTG been released in every international market yet?
Has GOTG been released in every international market yet?
The only thing the Marvel/Disney brand guarantees is a huge opening weekend. Legs is purely up to quality and competition.
I wonder how people will feel about it when new actors take over the characters. I wonder if they'll connect as well to new actors or if they'll have an image of who Thor, CA, etc. "really" are??? Reboots are fraught with peril; especially when they follow closely on the heels of the original. I got a little taste of that in the Spider-man reboot.
A new Lord of the Rings???