Only days after announcing that it was getting into the wine business by distributing a French Chardonnay under the brand name
Ratatouille, Disney said Friday that it has canceled the project. It attributed its decision to "a trickle of inquiries and complaints." The
Los Angeles Times on Saturday said they came from California winemakers and opponents of underage drinking. Disney spokesman Gary Foster acknowledged that the California Wine Institute, which represents 950 California vintners, has been "relentless in trying to make this an issue." However, he observed, "the entire movie is based on a French restaurant and French food and wine." A spokesman for the institute insisted, however, that the label appeared to violate "the spirit" of the institute's code barring any advertising that might promote underage drinking. "We would have been just as upset if it were a California wine," Nancy Light, an institute spokeswoman, told the
Times.