No one can honestly tell me that delaying the movie six months couldn't have done anything but help the movie in some way. Instead they spent a ton more money to finish it in time for Memorial Day. And look at the results. The movie LOOKS bad. And what I mean is that it looks unnaturally dark, badly filtered and murky. At the very least, you would've given everyone more time to polish it up. The audience also would've had more of a break which helps in a crowded summer season. But I guess the lesson here is that you can't release two Star Wars movies less than six months apart, it's a bad idea. But look what what happened with Assassin's Creed and Call of Duty. Yes they are video games, but you can't tell me that Ubisoft and Activision didn't overly milk or dilute those franchises.