Sam Fisher
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http://movies.ign.com/articles/941/941260p1.html
Hot Wheels Movie Buzz
Status update on the long-in-development Mattel toy-to-film.
by Jim Vejvoda
January 1, 2009 - Warner Bros. is actively developing a feature film version of the classic Mattel toyline Hot Wheels with Speed Racer producer Joel Silver.
According to Variety, a screenplay for the project has been penned by Burn Notice scribe Matt Nix. A movie version of Hot Wheels has been cruising around Hollywood for several years, with Sony Pictures and director McG developing it at one point.
The trade says that various takes on how to realize the story-less franchise as a film have been pitched through the years, with hit movies such as Mad Max and The Fast and the Furious suggested as models.
"There's a huge scope of what you can do [with Hot Wheels]," Mattel VP for entertainment and marketing Barry Waldo informed Variety. "It's a billion-dollar brand for us. We want to continue making it relevant for kids."
The exec added, "We won't have the cars talk. ... That would be off brand position for us. It won't be another Knight Rider, I promise that