Mentok
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http://business.guardian.co.uk/story/0,,1866011,00.html
The advertising has been pulled thanks to the release date slip and the marketing is now under review.
Yes CUP STACKING is pretty cool... Still... Not the best way to get the point across
Sony yesterday launched the marketing push for the PlayStation 3 with a series of online video "stories" featuring six, three-minute high definition video clips. They were created by Stream, the branded entertainment arm of TBWA/London.
The first two - called "Real-time" and "Blu-ray" - feature a boxer and an avid collector respectively.
In the boxing ad, the short film dramatises the power the PS3 has to learn and counter a player's moves.
The film featuring the collector aims to illustrate Blu-ray technology's capability for storing information.
Other films include a children's craze called "speed stacking" to show the processing speed of the PS3; BMX trick riders to demonstrate how to play using body movement; and a behind-the-scenes look at King Kong and Lord of the Rings director Peter Jackson's special effects studios to underline the console's cinema-level production quality.
The advertising has been pulled thanks to the release date slip and the marketing is now under review.
Yes CUP STACKING is pretty cool... Still... Not the best way to get the point across