"Oh right, I forgot that I wrote that plot line 75 years ago in action comics #1. but hey, hypnotic powers, that sounds great. while your at it, let's have adam knight be batman and chloe be lois. ooh. hey, how bout making lex a kryptonian and not have krypton explode. do yourself a favor and go rent the richard donner cut of superman II. "
Or just watch Smallville as they're doing it right now. You puritans must really know nothing about the revisionism that's already going on in the show. BTW remember that John Byrne had an interaction between his super-vision and his glasses responsible for maintaining the clark illusion. That didn't stick, but his re-characterization of Lex as a Super-rich madman rather than a super genius did. And remember, that was the re-characterization that was used for the movies and for Smallville. Right now, they've dug themselves into a hole with figuring out how to keep Clark's identity secret in any plausible way. Mass planetary amnesia? Some form of illusion, coming from the suit perhaps, which makes Superman appear more godlike and which disguises his Clark form is going to be necessary. Or, they could just pretend that human facial recognition capacity isn't practically infallible and can't even work at great distances, so everyone just doesn't notice that Superman looks exactly like Clark.
Sarcasm can be clever, but in the case above, it can also just be plain stupid, given the context.