People always make arguments about things "ruining" a franchise, and yet many franchises have chugged on. It's nonsense.
Any film that general audiences really loathe don't manage to make as much money as KOTCS did. Especially when it was up against such stiffer, newer competition? That's impressive. Perhaps built on the back of the franchise's previous good will, but that won't carry you very far. Batman & Robin had a tremendous opening weekend. The successive weeks though, painted a more complete picture.
The idea that a poorer installment should end a franchise is just silly. If that was a logical take, then we would have never gotten Last Crusade after the backlash to Temple of Doom.
Regular folks weren't as bothered by some of the stuff in KOTCS as the internet was. That being said, however, I'm of two minds. A genuinely good installment will certainly help give the movie some performing legs at the BO. But the fact is that the kind of movie Indiana Jones is isn't as appealing to today's audiences, IMO. When the original three came out, it was a time when blockbusters were less ubiquitous, more special and to be honest, I think kids back in the '80s weren't so picky with the subject matter of their entertainment.
I honestly kind of get the vibe that kids and teens today would be bored by a period film, despite what happens in it. Superhero flicks rule the roost nowadays, and were the originals to be released now, in today's climate, I don't think it would have captured the imaginations of today's youth. In a world where things are often avoided by the young for seeming "old," what chance would be given to a blockbuster set in such an antiquated time period? Especially starring a man in his (soon-to-be) eighties? I don't think the franchise has much steam left in it to be honest. The same way that Westerns have lost significant power, I think eventually Indiana Jones' value will go out with those of us who were existing fans. Unlike a superhero, Indy isn't a character that can be reinvented and adapted to take place in the modern day. Had something like Iron Man been set in the 60s when the comic originally started, I think it would have been an impediment to its success.
I think Indy 5 will do well, but it will be powered by the existing fanbase and older film-goers (Millennials and Gen Xers). Beyond that though, unless Disney recasts the character with a name that will draw in new fans from newer demographics (like, uh... Jake Paul?), I think the franchise will have had its day.
...I didn't mean to go down such a ponderous road, but here we are. What do you guys think?