Ive said it once and Ill say it again, but Warner Bros could have easily beaten Marvel to the whole shared universe concept had they played their cards right earlier on. Unlike Marvel, they dont have a bunch of their biggest heroes spread throughout different studios, thus preventing them from using certain characters in the same film.
Now I know that Warner Bros isnt like Marvel studios where their solo objective is to create comic book films, but they could have built a division that was dedicated towards handling their comic book properties.
Even though people have issues with the Marvel Studios films, at least you can feel that the people behind it have a genuine passion for those said characters. Non-comic book studios like Fox, Sony, and Warner Bros. really dont care about their characters and only care about the profits that they could/would bring in.
IF DC ever wants to be a major player against Marvels cinematic universe, especially when they now have Disney backing them up, they need to hire someone who knows what hes doing and has the right objective view of the main characters that can give a clear and solid direction for their comic book properties.
Now before anyone brings up Bruce Timms name as a suggestion, Id argue back and say that Bruce Timm would not be a wise decision for someone like Superman since his animation universe is a good example of how hed handle Superman in a world where Batman exists and as a superman fan, theres no way in hell that Id want that.