The fact that the major discussion among fans includes "They waited too long", "No one cares anymore", and "This won't beat Star Wars" probably isn't a good sign, haha.
Could be worse, the only talk behind Titanic and Avatar for a time was "this is just Cameron's massive ego trip" and "this is going to be a massibe bomb". Cameron's accostumed to people doubting him.
I agree.
I just don't think there's an established fanbase naturally. It's not a franchise and it's becoming one. It's not like Star Wars or Batman.
Well, Star Wars and Batman also took a while to become extablished franchises too, without something as great as Empire Strikes Back, which unlike other sequels from that time didn't repeat the plot of the previous film, Star Wars might have ended up as "lightning in a bottle". Batman also needed some time to diferentiate from other heroes, as he pretty much started out as a mediocre Shadow rip-off. Then they started coming up with new concepts like the Joker and Robin, which was when other properties started trying to be more like it.
Avatar still has time, and Cameron himself has already created a major franchise (Terminator) and lead into a popular film become a film series with a more expanded mythology (Aliens).
This is the same thing that happened to The Matrix. It was a great singular movie and it had fans, and then out of the blue they shoved a multimedia extravaganza in our face at once. A video game, an animated film, comics, two films, exclusive Powerade, MTV specials. We went from liking a cool film to all of a sudden having to catch up on a million things in 2003.
Avatar is going to be so shoved down everyone's throats, they might reject it. Novels, toys, comics, three movies... I just don't think you can do that like you can with Star Wars.
Matrix might be a good comparison, Cameron even said he doesn't want Avatar 2 to be a Matrix Reloaded type of disapointment. But Matrix released all it's content in 2003, while Avatar films are going to only be released each year. There will be comics, but they are set to be released before that. Cameron seems to be focused mostly on making each film be an experience, while the Matrix got two films which pretty much were a single story, as well as a video game and a direct-to-dvd anthology film which had some stuff that tied in heavily together. With Avatar, each new thing is separate. Regarding games and toys, i doubt we'll see more than what was made for the first film.
Considering Godzilla was one of the first "cinematic universes", I don't see a problem with them doing it again.
I never said i had a problem with them doing it again, i said that i have doubts about it working due to the production behind it. It's the same thing with Universal Horror, i think there's almost infinite potential with what you can do with these properties, but it doesn't seem to me like the studio's present aproach is going to work all that well in the longer term.