Lord of Demons
- Jul 2, 2007
- Reaction score
A London cinema has hired a 'Ninja Task Force' to target bad behavior during its films.
The Prince Charles Cinema in Leicester Square has teamed up with Morphsuits for the scheme.
Morphsuits contacted the cinema to trial the scheme, and the cinema has since recruited a team of volunteers to "guard" films. In return, the volunteers get to watch the films for free.
Morphsuits co-founder Gregor Lawson commented: "I'm a big fan of going to the cinema, but there's an unspoken code of conduct when you're watching a movie that some people just don't understand."
He also described his "eureka moment", saying: "When some fans were discussing being ninjas in their Morphsuits on our Facebook page I had a eureka moment. I thought I'd find a cinema and see if we could bring a light-hearted task force to the aid of movie fans."
Paul Vickery, head of PR at the cinema, said: "The 'Cinema Ninjas' may sound ludicrous, but they have been a real success in clamping down on those ruining films for everyone else with inconsiderate behavior."
The 'ninjas', dressed in black all-in-one Lycra suits, place themselves in the darkest areas of the cinema before tackling inconsiderate behavior such as talking or the use of mobile phones.
Cinema-goer Abdul Stagg described the moment two Lycra-clad figures appeared beside him as "terrifying". He had accepted a phone call as the film was about to start.
Morphsuits hope to roll the scheme out nationwide to help other cinemas tackle the issue.