Marketing of Superheroes

[foolsgardens]

Hello everybody,

I'm a foreigner student and in orderr to finish my business school I have to write a memoir.
I would like to do it about superheros and marketing. I still not have found my problematic so if you have any suggestion do not hesitate to post it.
Moreover I'm looking some article , books or any kind of informations about the marketing of the superheroes…Do you have any recommendations?
Thanks a lot,

Foolsgardens

 

[Mike_D202]

The Bat Signal is probably the most famous marketing ploy.