Marketing of Superheroes

[foolsgardens]

Hello everybody,

I'm a foreigner student and in orderr to finish my business school I have to write a memoir.
I would like to do it about superheros and marketing. I still not have found my problematic so if you have any suggestion do not hesitate to post it.
Moreover I'm looking some article , books or any kind of informations about the marketing of the superheroes…Do you have any recommendations?
Thanks a lot,

Foolsgardens

 

[Spider-Jay420]

Are you talking about known super heroes? Like Superman, Batman, Spider-Man? Superheroes sell themselves. They slap a picture of Spider-Man on any piece of crap action figure and sell it overseas.

You're target audience is kids, but you also make it cool enough so the older collectors want it too. If you want to sell something you'd like it to appeal to everybody, but specifically the people who have money to spend, right? I don't know what you mean by problematic.

You're on your own as far as book go. Good Luck, buddy.