Marketing people who should have been fired!

[david icke]

I happened across a Tarantino interview on youtube last night where he gave his 20 best films since 1992, and he included Unbreakable in that list.
But he said the movie did itself a disservice in the way it was marketed, and came up with his own movie tag line for it.
The original tag line was 'Are you ready for the truth?'
Tarantino's suggested tagline was 'What if Superman were on Earth...but didn't know he was Superman?'

Probably would have done better at the BO, but DC comics might have had a problem with it, lol.

 

[dark_b]

its always fun to watch Tarantino talk about movies. he is such a movie fan.

can you post the link?

 

[david icke]

Yeah, he is always a good watch when talking films, just wish this interview was longer:


[YT]Wz4K-Rxx2Bk[/YT]

 

[craigdbfan]

Reitman getting snappy with Cameron.

Cameron said it the best. Basically if you have so much money invested in the movie you have to make some sacrificing in the marketing campaign in which your creative decesion might get tossed aside for a more "marketable friendly" form of advertising your film to a large variety of audiences (kids, teens, adults).

A smaller film can afford to have more artistic choices when creating posters and trailers. There's less for the studio to lose.

With Cameron they can't risk it due to the amount of money invested in the film

 

[dark_b]

Reitman getting snappy with Cameron.

Cameron said it the best. Basically if you have so much money invested in the movie you have to make some sacrificing in the marketing campaign in which your creative decesion might get tossed aside for a more "marketable friendly" form of advertising your film to a large variety of audiences (kids, teens, adults).

A smaller film can afford to have more artistic choices when creating posters and trailers. There's less for the studio to lose.

With Cameron they can't risk it due to the amount of money invested in the film

those videos are the reason why Reitman had this mean look at the Golden Globes.

 

[The Navigator]

The people that made Alien 3 look like it was going to be on Earth...

[YT]http://www.youtube.com/watch?v=vYS_XmPOYuc[/YT]

or an action movie...

[YT]http://www.youtube.com/watch?v=gAmWZSewLyA&feature=related[/YT]

or came up with that tagline, "The b***h is back."

 

[david icke]

Similar to those Alien 3 ones...the posters for 'Reign of Fire' had dragons attacking cities, making it look as if it was an Independance Day type of film, whereas that part of the movie was swiftly passed over with a voiceover and montage, giving way to a post-apocalyptic film. Not a bad film, just not what was advertised.

 

[Ipodman]

Terminator Salvation....

For being too good in their marketing...

 

[Iron_Stark]

The Incredible Hulk.

 

[mclay18]

The person responsible for the marketing and PR for Serenity should've been fired. A movie that good speaks on its own terms, it doesn't need the guise of a lame sci-fi/action TV campaign.

 

[WarBlade]

The one that really takes the cake for me in terms of being marketed as something that it wasn't was Bridge to Terabithia. The trailers made the movie look like a fantasy adventure by focusing heavily on a few make-believe sequences in the movie, and the story itself was something else entirely.

Still, I can see why it was marketed that way. It needed to attract an audience.

 

[Max J Power]

Pleasantville. Rather than the comedy-drama about racism that it is, the previews made the movie look like a really cheesy light-hearted comedy.

And Serenity, as others have mentioned. The promotional material focused too much on the fact that it was a continuation of a show most people hadn't heard of.

 

[Mace Dolex]

The previews for The Hangover made it out like some random dumb sex comedy but it turned out surprisingly good.

The previews for Push made it look like a one of it's kind action adventure but turned into a snoozefest.

 

[Darkness Falls]

Paranormal activity - For giving away the ending in the trailer

X-3 - it looked like an awesome movie then it came out

 

[childeroland]

Whoever is running Carey Mulligan's Oscar campaign

Whoever decided to open Bright Star in September (in the US)

The people at Sony Pictures Classics who dropped the ball on Moon and Sam Rockwell

 

[Sam]

I think that the intention of this thread is talk about BAD marketing for GOOD movies, right?

Beucase some ppl are telling that they loved trailer, etc, but movie was terrible... in that case, marketing ppl should get a promotion, not get fired!

 

[Ipodman]

The Incredible Hulk.

Spot on!

Marketing was all for Iron Man instead...

 

[Mace Dolex]

I think that the intention of this thread is talk about BAD marketing for GOOD movies, right?

Beucase some ppl are telling that they loved trailer, etc, but movie was terrible... in that case, marketing ppl should get a promotion, not get fired!

Heh I was waiting for someone to rectify that.

 

[Sam Fisher]

Paranormal activity - For giving away the ending in the trailer

I hate when they do that

 

[Kirmit]

The Incredible Hulk.

Agreed, Iron Man had a huge marketing campaign and was only released a month before TIH. TIH got a mediocre marketing campaign that imo didn't do enough to let people know this wasn't a sequel to Hulk.

 

[Ipodman]

I think that the intention of this thread is talk about BAD marketing for GOOD movies, right?

Beucase some ppl are telling that they loved trailer, etc, but movie was terrible... in that case, marketing ppl should get a promotion, not get fired!

Well sometimes the marketing is misleading...

like Dragonball Evolution... seemed like there was gonna be some intergalatic battle and the whole earth will blow up.

 

[The Navigator]

Who ever thought that this:

should remind people of/cash in on this:

 

[MOVIELORD101]

This isn't marketing related, but whoever thought it'd be funny to put a ******ed sounding BEAR into this scene from Prince Caspian should most certantly be fired from Disney and slapped with a restraining order from every major film studio in Hollywood.

[YT]L6TVY1O2gc8[/YT]

 

[Ratcrawler]

I thought it was tragic that The Princess and the Frog didn't get Happy Meal toys. But the Avatar ones were kind of awesome...

 

[Mrs. Sawyer]

When I think of Bad Marketing, two film come to mind. Both surprisingly good films I ignored while they were in theaters. Anyone else seen these films?

The Girl Next Door

Black Snake Moan