McDonald's new look

[Immortalfire]

http://www.newsobserver.com/104/story/440126.html

McDonald's has spent the past five years building a new image. Salads and fruit parfaits are now menu headliners, and even Ronald McDonald has trimmed down. Next on the list for a makeover: the buildings.
McDonald's is pushing ahead with its "reimaging" campaign, planning to gradually remodel the interior and exterior of most of the 13,700 U.S. stores.

Some local stores have already incorporated elements of the new look inside. But the proposed changes to the outside worry some franchisees. Of particular concern is the loss of the red-and-white mansard roof, which has been around for more than three decades and clearly designates the building a McDonald's, even for children who can't read the sign yet.

Under the new design, stores will primarily be yellow and white on the outside, with a gently curved golden arch that stretches across the front of the roof. About 160 franchisees from the Carolinas, Virginia and Tennessee sent a letter to the corporate office expressing concerns.
"We just wanted to make sure it was looked at from all angles and researched properly," said Fred Huebner, one of the franchise owners who signed the letter. "If it's the right thing to do, then we're fine with it."

Company spokesman Bill Whitman said the McDonald's brand will still be prominent. "If we were a new restaurant chain starting up, it would be different," he said. "We have a 50-year relationship with most of our customers."

But the new exterior is only the beginning.

Inside, the hard plastic booths and red-and-yellow landscape will be replaced by a more muted color scheme using terra cotta red, sage and olive green. The walls will be decorated with art or photographs. "The restaurants of old were pretty uniform," Whitman said. "The interior design was not built around building an environment where you wanted customers to linger."

Restaurants will be divided into as many as three zones.

* The "linger zone" will have comfortable chairs, flat-screen TVs and wireless Internet access.

* The "grab and go zone" will serve customers who want to get in and out quickly.

* And the "flexible zone," with fabric-covered booths and different types of seating for different group sizes, is aimed at families.

All the comforts of home, at Mickey D's. Marvy

 

[kane9321]

crazy

 

[musclesforsupes]

yOU MEAN MY HEAVEN HAS DCHANGED

 

[Immortalfire]

Hey, Philip Norris mentioned this new look too... http://www.liquidgeneration.com/content/a55hat.aspx?cid=2037

 

[rodhulk]

I don't know what to say........

 

[user123456789]

this was on msn weeks ago

 

[Outsiderzedge]

Looks like MacDonald's is trying to welcome costumers to a better outing at their establishments. The greasy, impersonal, grab-and-go, red and yellow hovels that have become a staple of our capitalism-driven culture may one day be a thing of the past.

 

[Odin's Lapdog]

If i was on McDonald's marketing scheme instead of trying to change it's image to fit in with what is so-called acceptable these days, i would be reinforcing the reason why so many people go there...

because as bad as it is (fatty foods), it tastes damn good.



instead of emphasis on perhaps what people are eating by the goverment, more should really be done in keeping people active and get regular exercise on the agenda of a nation. That way people will still be able to go out and eat reasonable portions of their favourite things without feeling like they are damning themselves to hell.

 

[Assassin]

a few have done this already by my work (interiors)

 

[Darthphere]

But the food is still crap right?

 

[Mee]

And the service is still slow and unfriendly?

 

[Assassin]

its way slower now since they have to wear scarfs and ties and ****

 

[Assassin]

i still buy nuggets at the drive through, best thing to eat while driving, and in a hurry

 

[Darthphere]

I really think half of those kids working there cant evel spell menu.

 

[Outsiderzedge]

If i was on McDonald's marketing scheme instead of trying to change it's image to fit in with what is so-called acceptable these days, i would be reinforcing the reason why so many people go there...

because as bad as it is, it tastes damn good.



instead of emphasis on perhaps what people are eating by the goverment, more should really be done in keeping people active and get regular exercise on the agenda of a nation. That way people will still be able to go out and eat reasonable portions of their favourite things without feeling like they are damning themselves to hell.

MacDonald's is a remunerative business and, naturally, wants to sell as many of its products as possible. They are also aware that, although their costumers enjoy the taste of their products, their products are not healthy to their costumers, were they to consume as much as the CEOs of MacDonald's would like them to purchase.

The problem is an ideological one. You can not reasonably promote and stand by a product that you know that a responsible society would not buy as much as you would like them to.

 

[Immortalfire]

McDonald's is illiterate..they all have "Drive-Thru" emblazoned on the pavement. Twits don't even know how to spell "through".

 

[Bad Superman]

Anyone remembers. . . .?

 

[Knightsaber Priss]

I must shake my head in amazement at this.

 

[The Incredible Hulk]

will there be a special section of the restroom for those that have to "linger" a while to painfully expel their artery clogging cuisine?

 

[Darthphere]

will there be a special section of the restroom for those that have to "linger" a while to painfully expel their artery clogging cuisine?

The Restroom. Ive found people passed out in McDonald's restrooms, I should probably make a thread about it.

 

[Odin's Lapdog]

MacDonald's is a remunerative business and, naturally, wants to sell as many of its products as possible. They are also aware that, although their costumers enjoy the taste of their products, their products are not healthy to their costumers, were they to consume as much as the CEOs of MacDonald's would like them to purchase.

The problem is an ideological one. You can not reasonably promote and stand by a product that you know that a responsible society would not buy as much as you would like them to.

don't they still advertise ciggarettes in America

i don't see how this is any different.

 

[Darthphere]

don't they still advertise ciggarettes in America

i don't see how this is any different.

Actually they dont.

 

[Odin's Lapdog]

Aren't Indy cars sponsored by tabacco companies anymore?

arent ciggarettes still advertised in magazines?

if not, i apologise, i thought it was still going on.

 

[Darthphere]

Aren't Indy cars sponsored by tabacco companies anymore?

arent ciggarettes still advertised in magazines?

if not, i apologise, i thought it was still going on.

Nope, the day of the marlboro man are pretty much done.

 

[Odin's Lapdog]

it's no good to hold a conversation view on merely one point



edge is gonna tear me a new one...