That's the picture I remember, but it's not William Bendix. I remember thinking the exact same thing the first time I read it back when, but I think the writing is off in the comment. I really think that's supposed to be John Wayne. Bendix passed away in '64, but Wayne was still around in the 70's when that issue was published. You can certainly see Wayne in the face and the cowboy hat is a dead giveaway. The way I take the comment now is that Wayne is his number two idol and Bendix is number one.