Oh well whirly
Jimmy quick to Baink as Lions tamed
Ten minutes and ten seconds.
That's how long it took Jimmy-Floyd Hasselbaink to introduce himself to the Ad***** faithful in the way he knows best.
The prolific Dutch striker sauntered through to produce a cool finish early in his first match for his new club as the Iain Dowie era begun with a comfortable win.
It was far from plain sailing in the first half, however, as the Lions took the game to their Premiership neighbours and they were deservedly level moments before the break thanks to a stunning strike from the talented Marvin Elliott.
But Darren Ambrose immediately headed Charlton back in front and after the break an entirely different Charlton team took charge thanks to a fearsome free-kick from Talal El Karkouri and a composed effort from young striker James Walker
It all added up to a decent work out across the capital as the Ad***** blew away the summer cobwebs in their first competitive action under their new boss.
For the first time in 15 years there was no Alan Curbishley patrolling the touchline with new head coach Dowie among several new recruits ahead of the 2006/07 campaign
Dowie wasted little time making his mark in the transfer market and the Ad***** fans got their first chance to watch high-profile summer recruit Hasselbaink on a grey afternoon across the capital.
The prolific Dutchman made his first start for the club after his summer switch from Middlesbrough but there was no Darren Bent with the strike ace not risked after injuring his finger in the week.
Instead, Hasselbaink was expected to be supported from the wide areas by Ambrose and youngster Alistair John while there was also a midfield start for exciting prospect Lloyd Sam.
Bryan Hughes and Matt Holland were also deployed in the middle of the park ahead of a backline that included skipper Luke Young in the week he signed a new four-year contract at the club.
Young Frenchman Kelly Youga got a chance at left-back with Gonzalo Sorondo - who played under Dowie at Crystal Palace - partnering Jon Fortune in the centre ahead of keeper Stephan Andersen.
Versatile youngster Simon Walton, snapped up from Leeds United in the summer, started on the bench alongside French triallist Franck Dja Djedje, borrowed for the afternoon from Paris St Germain.
Cory Gibbs remains sidelined with a knee injury while Marcus Bent and Kevin Lisbie were also carrying knocks.
A healthy band of Ad***** supporters - 895 to be precise - made the short journey across South London for the cobweb-buster that doubled up as a testimonial for former Millwall and Charlton stalwart Alan McCleary.
It was the hosts that had the first effort of note in the sixth minute when Darren Byfield teed up former Chelsea youngster Felipe Morais to curl a shot wide of the right upright.
With nine and a half minutes on the clock Hasselbaink almost fashioned an opener for the visitors.
After Sam was cynically sent sprawling by Marvin Williams, Hasselbaink stepped up to take a free-kick some 25 yards out and his curling effort beat keeper Chris Day only to ripple the side-netting.
Less than a minute later, however, Hasselbaink had opened his Ad***** account in super cool fashion.
Sam was the architect, piercing the Millwall backline with a terrific pass and Hasselbaink strode clear before casually rolling the ball left-footed past Day and in.
At the other end Andersen passed his first test in the 14th minute, plunging to his right to tip away a Morais free-kick after a foul from Hughes.
The Dane then stood up well to block from Morais moments later and was equally alert to deny Byfield on 20 minutes after the striker had collected a Derek McInnes pass and rolled away from Sorondo.
The Uruguayan got in a fine challenge to dent Byfield seconds later with the visitors enduring a jittery few minutes.
Tom Brighton then skipped through the Ad***** backline on the half hour and teed up Byfield whose shot on the turn was again turned away by Andersen.
The Ad***** keeper was equal to a sweetly-struck effort from Brighton moments later as Millwall continued to play most of the football.
The overworked Andersen was called into action yet again in the 37th minute as Byfield scampered clear after a mistake from Fortune but saw his effort again turned to safety by the Dane.
After living on the edge for the latter part of the opening period, Charlton saw their advantage wiped out three minutes before the break.
Andersen could do nothing this time as the impressive Elliott collected a loose ball five yards outside the box and smashed an unstoppable shot into the back of the net.
It was all the Lions deserved for their efforts, yet parity lasted just a matter of moments as the Premiership Ad***** awoke from their slumber.
Suddenly Young found himself in all kinds of space on the right and his telling cross was perfect for the onrushing Ambrose who planted a firm header past Day from close range.
An entirely different Ad***** side emerged after the break with Darren Randolph taking the gloves from the impressive Andersen with Walton making his first Ad***** appearance at right-back.
Youngster Nathan Ashton took over at left-back with Hermann Hreidarsson and El Karkouri in central defence.
Dennis Rommedahl and Jerome Thomas supplied the width with Radostin Kishishev and Jason Euell operating in the middle while 20-year-old Frenchman Djedje partnered Walker, still training at the club despite being released, up front.
Djedje's chip was clutched high by Day two minutes after the restart and Charlton extended their lead in the 56th minute.
Thomas's trickery on the edge of the box forced a foul from Matt Lawrence and El Karkouri stepped up to slam home a free-kick with such velocity it almost broke the back of the net.
Back from his loan spell in Qatar at the end of last season, it was a great way to impress the new man in charge and Walker also staked a claim for a second chance when he netted a fourth goal on the hour.
The young striker wriggled away from Zak Whitbread and produced a composed finish past Day to put his side in firm control.
Walker almost added a second moments later with a curling shot that drifted narrowly wide while McInnes went close for Millwall from long range.
The physical Walton was also making his presence felt on the right but, perforated by a clutch of home changes, the action rather died down after that with the visitors never seriously threatened as they closed out the win.
Charlton (first-half): Andersen; Young, Youga, Sorondo, Fortune; Ambrose, Hughes, Holland, Sam, John, Hasselbaink.
Charlton (second-half): Randolph, Walton, Ashton, Hreidarsson, El Karkouri; Kishishev, Thomas, Euell, Rommedahl; Dja Djedeje, Walker.
Goals: Hasselbaink 11, Ambrose 45, El Karkouri 56, Walker 60
Millwall: Day; Lawrence, Craig (Robinson 65), Shaw (Phillips 65), Whitbread; Williams (Dunne 68), Elliott, McInnes, Morais (Braniff 68), Byfield (Cogan 68), Brighton.
Sub (not used): Pidgeley.
Goals: Elliott 42
Referee: D Gallagher.
Attendance: 5,750