Here's hoping they do a Spectacular Spider-Man and have Rhino be a product of Oscorp. When Spidey takes him down, he asks Rhino where the hell he came from. I feel it'd be kind of a logical route for the Spider-Man and Max Dillion relationship to form.
Also, maybe Rhino was added as a means to up the action a bit? Think of all the destruction that character causes. Imagining Spidey jumping around New York cabs being thrown around...awesome.
So is this going to be a stout Rhino. Not quite so tall but still bulky.
He'll be in a suit which will give him the appearance of being taller. Outside the suit he'd be short.
Matter of fact, isn't Ultimate Rhino actually a really small guy inside of the suit?
Yes. He is.
That's where the Burton/Schumacer Batman films along with Spiderman 3 went wrong. Not every comic book character deserves or needs a drawn out biography. They're there, they have powers, they're bad. That's all we need to know imo.
I'm sure that the movie will start with Spidey chasing/fighting Rhino and that's sth new, I think there isn't any other CBM to start like that.