Superman Returns \S/ Logos in the Sky

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http://www.superherohype.com/news/supermannews.php?id=4431

Superman's "S" to be Everywhere this Week

Source: Warner Bros. Pictures
June 22, 2006


Warner Bros. Pictures has released the following announcement saying that you can expect the Superman "S" in many places this week:

The countdown to the Wednesday, June 28, opening of the Warner Bros. Pictures' release "Superman Returns" is underway. After almost a 20-year absence from the big screen, the return of the Man of Steel is being heralded from coast to coast and on land, sea and air.

Look! Up in the sky! Superman's iconic S-Shield -- accompanied by a countdown to the day when "Superman Returns" hits movie theatres nationwide -- will be projected on popular landmarks around the country. The S-Shield will appear at such recognizable sites as Niagara Falls; the Time Warner Center in New York City, where it will be clearly visible from Central Park and other parts of Manhattan; the Queen Mary in Southern California's Long Beach Harbor; the new Fantasy Tower of the Palms Casino Resort in Las Vegas; Chicago's Sears Tower; and the giant Mall of America in Minneapolis. The S-Shield will also be seen in a variety of prominent locations in Atlanta, Philadelphia, Washington DC, Dallas, Denver, Cleveland, Pittsburgh and Kansas City.

As befits the Super Hero who can leap tall buildings in a single bound, elite groups of skydivers will leap from airplanes in carefully synchronized jumps above major cities across the U.S. to celebrate the impending release of "Superman Returns." Look! Up in the sky! as skydivers simultaneously take to the air above Boston, Dallas, Denver, Detroit, Phoenix and San Francisco on June 26th. In select cities, the skydiving teams will come together to form a human S-Shield as they float down to earth. In other cities, the skydivers will, together, be carrying huge S-Shield banners, which will be clearly visible from the ground.

We invite the press in each market to cover the orchestrated skydives and landmark countdowns. Please contact your Warner Bros. Pictures publicity representative for exact locations, times and other details.

For moviegoers nationwide, "S" marks the opening of "Superman Returns"...coming Wednesday, June 28, to theatres and IMAX everywhere.
 
This is Warner Brothers marketing at its best. If only all films could get this much attention. But damn this is one hell of a push.

I'll keep an eye out in D.C.
 
THAT is just ****ING crazy!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
This is like PSYCHO-MARKETING!!!!!!! I mean how far are you willing to go for a movie...This here has never been done before, not even close.. it's freaken INSANE!! But it's sooooooooooooooooo cool! HAHAHAHAHAHA!:):):):):):)
 
WildCard said:
wish they couldeve pushed begins this much
Yeah well, shows just how much BIGGER superman is!!!!!!!!!...and he IS.
 
Naite22 said:
This here has never been done before, not even close

If I remember correctly I am 99.9 % sure something like this has been done before I just can not remember for which Movies :o
 
Holy Crap. Remember back when people thought SR was being under-marketed?
 
ProductionMusic said:
If I remember correctly I am 99.9 % sure something like this has been done before I just can not remember for which Movies :o
well MAYBE, but not of this magnitude... The marketing is just crazy for this film... and no other movie deserves it more!
 
DocLathropBrown said:
Holy Crap. Remember back when people thought SR was being under-marketed?
LMFAO!!!!!!!!!!!!!!!!!!!!!
HAHAHAHA...Yeah, those are times to laugh about now, huh!:):up:
 
Showtime029 said:
I beat you to it.

hahaha...you sure did

Let's try to see if we can collect all the sightings
 
They should hire a few Sky Writers to put up a huge S with a crest over major cities.. LOL
 
WildCard said:
wish they couldeve pushed begins this much
WB subtly pushed Begins and still it gathered up rave reviews and along with it, many fans. It was marketed the exact way it should be - as a more adult-oriented movie.

Superman, like Spider-Man, is more a family-based movie. And thus WB is taking the route of wide-open publicity.

At the end of the day, the winner of this 'superhero' race will be determined by how well the public takes the movie - not so much the publicity behind it - although, yeah it helps somewhat.
 
WB, opening up the floodgates! About time!
 
Wow, thats just crazy. I can't wait to see some photos of these!
 
clap clap clap.... well done, WB. You are taking summer-blockbuster marketing to new heights. Things will never be the same.
 
Now this is what I call good marketing/ Advertising, people will be so hyped up with just one week to go and be itching to get into theatres.
 

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