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Scientology revs up to join NASCAR circuit
By Jeannette Walls
MSNBC
Updated: 2:49 a.m. ET June 5, 2006
Dont be surprised if Tom Cruise becomes a NASCAR fan. Scientology is getting into the wildly popular race sport.
Dianetics, the book written by Scientology founder L. Ron Hubbard, is sponsoring a racing team dubbed Ignite Your Potential that will tour the NASCAR circuit. A Dianetics Racing Web site is being set up for fans.
Driver Kenton Gray credits Hubbards work with making him a good driver. Its markedly improved my focus and my consistency, he said in an announcement from Hubbards publisher. Through Dianetics Ive handled stress and increased my performance and ability to competeboth on the track and in life.
Scientology makes a point of recruiting celebrities as a part of its marketing appeal, says a source. If this is another marketing appeal reaching out to the NASCAR crowd its brilliant.
Were not out selling a product, Grant Cardone, the CEO of Freedom Motorsports, the company behind the car, told The Scoop. But he says, he too, is a fan of Dianetics, and if the Ignite Your Potential car helps troubled people, that would be great.
http://www.msnbc.msn.com/id/13105675/
By Jeannette Walls
MSNBC
Updated: 2:49 a.m. ET June 5, 2006
Dont be surprised if Tom Cruise becomes a NASCAR fan. Scientology is getting into the wildly popular race sport.
Dianetics, the book written by Scientology founder L. Ron Hubbard, is sponsoring a racing team dubbed Ignite Your Potential that will tour the NASCAR circuit. A Dianetics Racing Web site is being set up for fans.
Driver Kenton Gray credits Hubbards work with making him a good driver. Its markedly improved my focus and my consistency, he said in an announcement from Hubbards publisher. Through Dianetics Ive handled stress and increased my performance and ability to competeboth on the track and in life.
Scientology makes a point of recruiting celebrities as a part of its marketing appeal, says a source. If this is another marketing appeal reaching out to the NASCAR crowd its brilliant.
Were not out selling a product, Grant Cardone, the CEO of Freedom Motorsports, the company behind the car, told The Scoop. But he says, he too, is a fan of Dianetics, and if the Ignite Your Potential car helps troubled people, that would be great.
http://www.msnbc.msn.com/id/13105675/