So, do what you always do when something sucks, ignore it and move on. Besides, somebody else could take small plot points from this run, and actually do awesome things with it. That's how this whole thing is supposed to work.
Besides, what's the point? It's just the unverse.
Yeah, they've got less than 10 years worth of continuity and have already f**ked up a bunch of times.
Since Loebe's run in the Utimates is so bad, should it be retconned? Would that make things better or will it just cause more problems?