Meh, I'd rather it be acknowledged than completely enforcing a character embargo on even mentioning the name. Let the fans know the other characters DO exist in the universe without ignoring it.
A big piss off to the fans was how the embargos were handled. Although I agree that too much of it can get annoying, I personally feel as though the trailer gave us enough. I feel like after the second or third episode we'll barely get any direct references to CK.
I hope that is the case. An embargo would be a bad idea. But at the same time, it is almost too big of an elephant in the room.
The CSI equivalent of this show's take on Catwoman would be a dude in a Sherlock Holmes hat walking around looking through a magnifying glass while a chubby policeman follows him and takes notes.

Exactly.
I'm confused. Is the complaint that they won't reference Superman or that they will? Or both?
I think the question is, HOW will they handle it. If it is what they did in the trailer, I am already disinterested. A constant barrage of nods and winks to the camera regarding Superman would grow as tiresome as not including him at all.
That is the inherent problem that this show will face. Warners probably won't let him be included on the show (tonally, the show does not fit with the DCCU and Warners seems to object to the creation of a small screen Superman), so what do you do? He's out there. Kara seems to know him. Are we to just accept that every time they see each other, it is off screen?
Conceptually, it is being backed into a corner. The viewers will expect him, by the merit of the big red S on Kara's chest. But he probably won't show up. Referencing him constantly but never showing him will get frustrating (and sadly, that is what the trailer did). So what do you do? Ignore him? Equally frustrating. That is a big concern I have with the show. It is like making a show about Donald Duck but NEVER having Mickey Mouse on it.
Superman is just too big of an elephant to have in the room, I fear.
Hopefully the producers find a good way to solve this problem, because if nothing else, I will say this...tonally, I feel that the trailer nails it. I love, that as Flickchick pointed out, it is similar in tone to Flash. I love that the DC TV shows are not giving into the pressure to go all dark and gritty. Well, Arrow is, but Arrow always has been to some extent. Flash and now Supergirl are perfectly consistent with their comic tones. I love it. Especially for Supergirl. I hate the notion that Superman has to be "dark and real," in the DCCU. It turns me off so much from MOS and BvS. This show seems to be embracing the idealism that comes with Superman (and Supergirl).
