Wonder Woman also had BvS to build off of, so people had a general idea of her character from that. I don't think Wonder Woman's marketing did anymore than Captain Marvel's marketing. I think fan reaction to BvS did more for it in that regard.
I liked the footage we saw in the latest trailer. It looks like watching her and Fury will be fun. They have playful chemistry in the clips from the trailer.
Diana is completely different in her own movie. Like, night and day different.