Excel said:
then how come in 05, 04, 02 98, 97, 96, the big film released on july 4th weekend mademore then the big memorial day opener?
05: july 4th war of worlds > memoiral day madagascar
04:july 4th spiderman 2 > memorial day day after tomorrow
03: memorial day bruce almighty> july 4th terminator 3
02: july 4th MIIB > memorial day sum of all fears
01: memorial day pearl harbour > july4th a.i.
00: memorial day mi2 > july 4th perfect storm
99: july4th wild wild west > memorial day notting hill
98: july 4th armagaeedon > memorial day godzilla
97: july 4th men in black > memorial day lost world
96: july 4th independence day > memorial day mission impossible
but in those case you have to look at the quality of the films too
96 - its freaking independence day, kicked off the disaster films
97 - will smith in the summer
98 - godzilla sucked and people knew it
99 - will smith in the summer 3.0
00 - perfect storm isn't as big as cruise
01 - so much hype around pearl harbor, then it had the massive drop off cuz it sucked (and cuba needed a bigger part

)
02 - will smith in the summer 4.0 (see a pattern here

)
03 - jim carrey + not as much hype on T3 w/out cameron ( i still thought it was good)
04 - by now the independence day team's schtick has worn it's welcome (plus spidey proved to be a juggernaut after the first one)
05 - el spiebergo + cruise > wannabe pixar toons, and even then you forgot that both were CRUSHED by episode III
this is the first summer in a while where you have 2 decent films competing from their respective weekends, not to mention that it'll be a competitive summer to begin with....x3, potc2, cars and especially the davinci code will be wild cards
the EW article is hooey, b/c its owned by the WB anyways