Superman Returns Superman Return's Marketing?

[Steelsheen]

Mods, if this topic exists somewhere, please merge accordingly.

i just need to know, who was in charge of SR's Marketing? was it an in-house thing handled by WB themselves or did they hire a contractor to do it for them? because as many have seen-- and are seeing now with the new photos hitting the net-- it doesnt look like they did a good enough job of enticing people to go see the film.

 

[The Kid]

I thought the marketing was ok. But I never liked the teaser poster they made, it's so bland, so boring. Not SUPER.

I look at it and say "meh photoshop, what else is coming out."

 

[DorkyFresh]

it's funny because i haven't watched tv that much lately but when i do i see tv spots for Invincible all the time (number 1 on Labor Day weekend) but yet when SR came out i used to watch tv almost everyday and i hardly saw ANY of the spots that i saw on the net...

it's pretty obvious, especially with the new cool pictures that've popped up AFTER the movie came out, that the marketing for this movie played a major role in SR being a bomb. not to mention...SR performed on par with Batman Begins....which also had about the same exposure.

as far as who was in charge of marketing...sorry, i couldn't tell you exactly who but whoever it is they need to be replaced.

 

[matthooper]

Putting your feelings about the film itself aside, the marketing was a disaster. It is pretty well known that Singer was furious over the entire marketing of the film. Even with POTC opening a week later, SR should have done much, much better in it's opening week. That is a direct result of the marketing.

Poor word of mouth should have only affected week 2 and after. Week 1 should have been huge.

 

[X-Maniac]

Putting your feelings about the film itself aside, the marketing was a disaster. It is pretty well known that Singer was furious over the entire marketing of the film. Even with POTC opening a week later, SR should have done much, much better in it's opening week. That is a direct result of the marketing.

Poor word of mouth should have only affected week 2 and after. Week 1 should have been huge.

Well, Singer would blame the marketing, wouldn't he?! Anything but take any blame himself.

Here in the UK, I saw plenty of evidence of marketing for this film - magazine covers, billboard posters, TV advertisements. I saw as much as I saw for Batman Begins and Fantastic Four, but less than I saw for X3.

The marketing is not the whole issue. The TV adverts showed either the shot of the bullet bouncing off his eye or his heavy landing cracking the ground.

But Singer's movie is difficult to market. It's really a collection of 'cool moments' - visual scenes that make those who liked it say 'that part was visually stunning, it looked really good'... But a film is not just about visual cool moments. There is no energetic action sequence that would look good in a trailer, no emotional altercation or showdown they could use. The trailers made the film seemed like it was a triumph of visual style over substance. The movie looked flat, unemotional, all to do with inner thoughts (which don't make good trailers). The film is filled with lots of visual moments done for effect not for meaning - like Clark leaping through the corn, Lex throwing his wig at a kid, Clark throwing the ball too far for his dog, the little fluffy dog having eaten its mate.

A shot of Superman blasting off into space in that never-seen-before grey suit to explore Krypton (from the deleted sequence), and the ship crashing back to earth, the island crystals growing, Lex coming towards Superman with the kryptonite shard, a quick shot of Superman being rushed through the hospital corridors, a quick shot of the 'Superman is dead' headline.. that would have done it.. but it would still not truly represent the much more sombre, introspective tone of the movie. It would have been better advertising though.

 

[Carp Man]

Mods, if this topic exists somewhere, please merge accordingly.

i just need to know, who was in charge of SR's Marketing? was it an in-house thing handled by WB themselves or did they hire a contractor to do it for them? because as many have seen-- and are seeing now with the new photos hitting the net-- it doesnt look like they did a good enough job of enticing people to go see the film.

I really do not know, but whoever it was the marketing sucked butt. I saw 3 POTC advertisments for every 1 SR. And the marketing was so confussed. They tried to market to everyone, they did not have a target audience. The marketing was all over the place. 1 was geared towards men, another towards women, another towards the teens. Sheesh. This movie did not have an audience.

 

[buggs0268]

it's funny because i haven't watched tv that much lately but when i do i see tv spots for Invincible all the time (number 1 on Labor Day weekend) but yet when SR came out i used to watch tv almost everyday and i hardly saw ANY of the spots that i saw on the net...

it's pretty obvious, especially with the new cool pictures that've popped up AFTER the movie came out, that the marketing for this movie played a major role in SR being a bomb. not to mention...SR performed on par with Batman Begins....which also had about the same exposure.

as far as who was in charge of marketing...sorry, i couldn't tell you exactly who but whoever it is they need to be replaced.

What channel were you watching. SR commercials were all over the place on Sci-fi, Cartoon Network, Nickelodean, discovery, TNT, Spike, ABC, NBC and other channels. In fact, some channels you could guarantee seeing a commercial every other commercial break. So I don't know what channels you were watching, but they where on all the time.

I do admit they messed up with the Burger King marketing as I didn't even see the burger king marketing for SR until about 3 weeks after the movie was released. There is a BK by my office and I only saw the banner put on the roof three weeks later. So that was really stupid.

 

[AVEITWITHJAMON]

Well the marketing here in Liverpool, in the U.K was atrocious, i think i saw one poster, and as another person said, i never saw the Burger King promotion until about 3 weeks after release. POTC 2 and X3 both had posters, billboards and promotions everywere, the SR marketing was embarrassing compared to them.

 

[dark_b]

the promo pics were a disaster. now after the movie is out for 3 months they are starting realesing badass(cool) pics.

a disaster.

 

[Retroman]

I really do not know, but whoever it was the marketing sucked butt. I saw 3 POTC advertisments for every 1 SR. And the marketing was so confussed. They tried to market to everyone, they did not have a target audience. The marketing was all over the place. 1 was geared towards men, another towards women, another towards the teens. Sheesh. This movie did not have an audience.

Disney and Bruckenheimer is a marketing machine that is hard to compete with.

 

[Masut]

Disney and Bruckenheimer is a marketing machine that is hard to compete with.

I don't think that was the problem. It's Superman, and WB must have thought people would think the same, and didn't put a lot of effort into posters and such. I feel like slapping the man/woman who chose to scrap these new pics as promo pieces.

 

[GarudA]

Well the marketing here in Liverpool, in the U.K was atrocious, i think i saw one poster, and as another person said, i never saw the Burger King promotion until about 3 weeks after release. POTC 2 and X3 both had posters, billboards and promotions everywere, the SR marketing was embarrassing compared to them.

What the? Here in London it was everywhere, on buses, billboards, woolworths had the toys on sale 2 weeks before the movie had come out. There were many TV spots and was mentioned many times on shows. Not forgeting the poster and the trailers that were in the Cinema, I don't know about Liverpool but here in London many people were aware of SR and it's release.

 

[Fanticon]

It shouldn't have been hard to have done these no brainers...
1. Release a new poster for the film way before the release date neared.
2. Release a new trailer for the film....WAY before the release date neared.
3. Screw 7-11...go with some major fast food chain...
...these are the kinda mistakes that were made with The Hulk. yep.

 

[OzzMosiz]

Marketting was p*** poor. There is no way the marketting cost 100million like some here suggest.

 

[Carp Man]

Marketting was p*** poor. There is no way the marketting cost 100million like some here suggest.

If it did, I'd want a 90 million dollar refund. Here in America SR marketing, was zip compaired to POTC. POTC had tie ins to allmost every product, and every company, and all over the internet.

 

[Alonsovich]

Marketting was p*** poor. There is no way the marketting cost 100million like some here suggest.

It could cost that... BB's marketing was already 50 million... and we all know huge billboards in Times Square aren't the cheapest thing out there...

 

[PowersOfMind]

Well SR had tie-ins with Burger King. But I saw advertisement for SR all over the place. I dont kno0w where everyone else was looking but I know there were tons of advertisements because I remember being sick of seeing them.

If it did, I'd want a 90 million dollar refund. Here in America SR marketing, was zip compaired to POTC. POTC had tie ins to allmost every product, and every company, and all over the internet.

Thats because Disney actually wanted their product to sell.

 

[GarudA]

Well SR had tie-ins with Burger King. But I saw advertisement for SR all over the place. I dont kno0w where everyone else was looking but I know there were tons of advertisements because I remember being sick of seeing them.



Thats because Disney actually wanted their product to sell.

Same here, the Blind Defenders seem to block it out somehow. It was everywhere here in London.

 

[PowersOfMind]

I live in NY so maybe thats why I saw more. But he was on the cover of every magazine... I saw billboards everywhere. The commercials were on all the time...WB and Cartoon Network especially. So I dont know

 

[Steelsheen]

what i noticed is that the advertising is all over the place in major cities, but start going to the suburbs the advertising gets less and less as the 'burbs gets farther from the city.

 

[I SEE SPIDEY]

In the U.S/Columbus Ohio, I saw Superman everywhere! I saw the T.V spots toys and cereal boxes everytime I turned on the T.V or went to the store. I also saw multiple SR magazine covers and news stories about the flick on the news and entertainment shows.

I can't stress how tired I was of hearing about that movie and how big it was supposedly going to be.

The advertisement was plenty and maybe a bit too much. The problem with the advertiseing in my opinion was that they didn't give many people any reason to see the film. It looked like a overly serious rehash of of 20 year old movie.

Now I don't know if the movie is that, but it sure did come off that way and has promped me to wait for it to hit the dollar theaters. I can't think of one T.V spot that made the movie look anything but boring.

SUPERMAN PUNCHING A SUPERVILLAN WOULD HAVE BROUGHT IN ATLEAST 50 MORE MILLION DOLLARS.

There was nothing new shown, why should people shell out 6 to 10 dollars for a movie they can get on DVD and watch over and over again with their families?

Regardless of what I think of the movie after I see it, I know one thing for certain. Waiting for a moderen Superman movie and not getting a big supervillan fight sucksass. I mean, we have CGI WB!

 

[buggs0268]

The advertising was not the problem. The movie was. It was a victim of bad word ot mouth Bryan, you sack of infested monkey spunk. You really have no one to blame but yourself.

 

[The Incredible Hulk]

the marketing was everywhere in the Northeast corridor for about a month before the film's release. I spent time in Boston, NY, Philly, and DC, and you couldnt swing a dead cat without hitting an S. The public definitely knew there was a new Superman film, however I dont think they necessarily cared. You can only do so much as a marketer, you can put something in front of someone's nose but you can't make them like it.

 

[The Sage]

Mods, if this topic exists somewhere, please merge accordingly.

i just need to know, who was in charge of SR's Marketing? was it an in-house thing handled by WB themselves or did they hire a contractor to do it for them? because as many have seen-- and are seeing now with the new photos hitting the net-- it doesnt look like they did a good enough job of enticing people to go see the film.

It's some lady. I forgot her name.

 

[The Kid]

It's smallville's fault. Does everybody remember when they aired a returns commercial during smallville? people probably expected Smallville the Movie because of it and were dissapointed.

oh I know that got some blood boiling... :heart: