I think it is 90% backlash over the quality. It is already dead on its feet at the box office. All the talk about social media and how the general audiences like it was completely and totally false.
Well yes, it is technically better.
The 8 year gap between B&R and BB had a part to play and that can never happen with this Spidey series. If TDK had been of TASM2's quality even after a good start with Begins I think Bats would have started unravelling too. This series should have kicked on with it's own 2nd film boost.
Bringing up China is what makes me laugh. It can make $150m in China, and the studios would trade that for another $100m at the domestic box office in a heart beat. There are no margins in China. Domestic is where the purest profit still is.
While I think Spidey 3 and TASM did not help, the week and week drop has almost everything to do with his film. This film could be the "final straw". People are not going back and they are telling others to stay away. Its opening was below expectations, but the week by week shows a lack of love.
I agree 100%. The opening was significant enough to display the WOM in the box office. This is horrible news for Sony, and there really is no spinning this. In terms of profit, this film is going to end up making less then the first film.
Exactly. That's why Pacific Rim (which I know you and others enjoyed) making 100mil in China meant **** to Legendary and Warner Brothers. It still made 80mil less than it's budget domestically. Legendary will keep pretending that they are thinking about doing a sequel though.
It is a nice number to trumpet if you are trying to trick some idiot investors into getting a sequel made(and God knows I'd watch it if the did), but it does not help in terms of profit. Pacific Rim's biggest saving grace was they slashed the marketing budget to save money. Still, it lost quite a bit of money in the short and long run.
Yep, unlike Spidey the marketing budget wasn't astronomical.
Yeah. They learned we need more Spidey movies!!!! More spin offs!!!!! THAT'LL FIX IT!!!!!
There was a report a few weeks out from Pacific Rim's release that they hadn't spent the vast majority of the marketing budget, and were apparently not going to. That seemed to play out.
Investors pore over the figures in a lot greater detail than the most ardent internet box office fans so there's no pulling the wool over their eyes by rereleasing to fudge their way to a round number..they know it's bad either way and rounding up a couple of million dollars is not going to make everything suddenly ok for their investment. $200m was never a domestic benchmark for a Spidey film until now.
Yeah. They learned we need more Spidey movies!!!! More spin offs!!!!! THAT'LL FIX IT!!!!!
There was a report a few weeks out from Pacific Rim's release that they hadn't spent the vast majority of the marketing budget, and were apparently not going to. That seemed to play out.
TASM2 on the other hand went full on Donald Sterling with the marketing budget.
I thought you'd like that Sundance.
Right. Fact is studios don't spend 255mil on a film hoping the domestic only hits 210-220mil. It is obvious by how much they spent Sony was hoping for growth, hoping for a 300mil gross in North America. They were aiming for the Spidey version of TDK and instead they got Star Trek: Into Darkness.
You know topical humor is my fav Butch.I thought you'd like that Sundance.
Considering how it is dying at the domestic box office, it very well could make less. But what is for sure is the domestic/China/OS split is going to produce far less profit then the first film did.
I wonder how much they believed the release date would help. It is kind of bizarre, but this could be a second time in a row where a WB tentpole killed the legs of a Spidey film.
I thought about the WB connection and thought it was funny. Stay away from Batman and Godzilla Spidey!
