So if anyone is interested in how much Marvel actually made from their licensed films, I found a old article about the forming of Marvel Studios. It has some details about the percentages and monies they grossed from film adaptions at other studios.
http://money.cnn.com/magazines/business2/business2_archive/2006/05/01/8375925/
Highlights:
"Marvel generally gets 2 to 10 percent of the profit."
On the 2 Raimi films that had been made at the time the article was written.
" The two Spider-Man films have grossed nearly $1.6 billion at the box office; Marvel is estimated to have received just $75 million of that. "
On Men In Black
" Licensing was mishandled; for instance, the terms negotiated for Marvel's Men in Black characters were so skimpy that when the movie was made in 1997, ultimately generating about $589 million worldwide, Marvel's take was about a million bucks."
On Blade
"Blade, released in 1998 and starring Wesley Snipes as a vampire hunting for fellow bloodsuckers, raked in $133 million worldwide at the box office. "Blade was the least likely to succeed," Arad says. "That was the first time it seemed clear to Hollywood that the Marvel franchise was something special."
Yet Arad says Marvel made only $25,000 from the first Blade movie, thanks to lousy licensing terms negotiated years earlier by Perelman lawyers."
On how much Marvel makes on DVD sales from licensed adaptions
"But studios really cleaned up on ever-increasing sales of DVDs, which now account for more than half of the total profit on a film.
Marvel's share of DVD sales was minuscule - less than a percentage point in most cases"
And this part just made me laugh based on hindsight
" Some Hollywood critics are already whispering that Marvel is crazy to try this. They say most of its best-known characters have already been cinematized: Spider-Man is one thing; Shang-Chi, a crime-fighting martial artist who's also on the Marvel film slate, another. Marvel also faces plenty of competition: Last summer Batman Begins, based on the DC Comics caped crusader, outslugged Marvel's Fantastic Four, and this summer DC Comics's Superman Returns is expected by some analysts to generate about $400 million in U.S. box office alone.
Others speculate that the superhero film craze may fade by 2008, when the first Marvel films are released. And the Marvel magic has already shown some signs of wobbling, as evidenced by 2003's The Hulk, a disappointment despite being directed by the celebrated Ang Lee, and 2005's Elektra, a certifiable dog. "There could be oversaturation," says Arvind Bhatia, an analyst with Sterne Agee & Leach.: