I opened a similar thread for The Dark Knight back in 2008. Was curious to know how the situation is in foreign countries. How is the movie being marketed in various countries? Are the TV Spots, Billboards, Banners, etc.? Is it anticipated: how's the hype? Here in Italy (by the way, we are the last market to see the pic, on August 29!) Warners really dropped the ball (not that they marketed The Dark Knight better): the General Audience barely knows there's a new Batman pic coming, and that it's the conclusion of the Dark Knight trilogy. There are no posters in theaters (at least, there weren't some weeks ago), there are no billboards, no TV spots, nothing. Just the trailers avalailabe on the official websites, Facebook and Youtube profiles of the movie and Warner Bros. Italy. The hype amongst the general audience (those who don't really follow movie news, etc.) = 0 They've also had the the genius idea of translating the title with Il Cavaliere Oscuro - Il ritorno (The Dark Knight - The Return) instead of the more faithful and interesting translation L'ascesa del Cavaliere Oscuro. ...and in other countries?