The Dark Knight Rises Worldwide

Discussion in 'The Dark Knight Rises' started by -JKR-, Jul 7, 2012.

  1. -JKR- Registered

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    I opened a similar thread for The Dark Knight back in 2008. Was curious to know how the situation is in foreign countries. How is the movie being marketed in various countries? Are the TV Spots, Billboards, Banners, etc.? Is it anticipated: how's the hype?

    Here in Italy (by the way, we are the last market to see the pic, on August 29!) Warners really dropped the ball (not that they marketed The Dark Knight better): the General Audience barely knows there's a new Batman pic coming, and that it's the conclusion of the Dark Knight trilogy. There are no posters in theaters (at least, there weren't some weeks ago), there are no billboards, no TV spots, nothing. Just the trailers avalailabe on the official websites, Facebook and Youtube profiles of the movie and Warner Bros. Italy. The hype amongst the general audience (those who don't really follow movie news, etc.) = 0

    They've also had the the genius idea of translating the title with Il Cavaliere Oscuro - Il ritorno (The Dark Knight - The Return) instead of the more faithful and interesting translation L'ascesa del Cavaliere Oscuro.

    ...and in other countries?
     
  2. Deserana 2005/2008/2012

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    That is probably because it doesn't come out for other a month :D

    From where I am (UK) we've had a few spots but I've not seen much other than that. No billboards. July 20th its released here as well.
     
  3. -JKR- Registered

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    Yup, but one would think the general audience should be made more aware of an event movie such as The Dark Knight Rises.
    How's the hype in the UK?
     
  4. Batman jr. Proud Nolanite

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    I'm from belgium, my review shall rise properly when the time is ready. :batty:

    I was in a French supermarket yesterday and there was this huge poster saying "premiers 24/07/2012."

    Haven't seen the spots/trailers on tv here, but I don't watch TV that often, so... posters are seen in cinemas obviously. I just hope it does a bit better than TDK BO-wise at least.
     
  5. Mandalore464 New User

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    #5 Mandalore464, Jul 7, 2012
    Last edited: Oct 18, 2012
  6. Batman jr. Proud Nolanite

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    Aha, there are some Fnacs here too, so I might check those out.
     
  7. Mandalore464 New User

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    #7 Mandalore464, Jul 7, 2012
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  8. TugaKnight Registered

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    Hi everyone. Here in Portugal, there are just the teaser posters in almost all theaters. The real marketing with tv spots and banners will only start 1 week before the premiere, 2 August :csad:
     
  9. johnnyg Registered

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    Marketing has been severely underwhelming here in the Philippines. Just a few billboards in major thoroughfares. It's just a couple of weeks before the release but it seems the general audience also has no idea that an awesome movie is upon us. I went to the biggest IMAX theatre the other day (there are only 4 here) and while most of the good seats are taken, there are still plenty left. That speaks volumes about the lack of awareness for this film and the necessity to see it in the IMAX film.

    I'm doing my part by posting in facebook every new poster and stressing the need to see it in imax so my friends will have a fantastic time watching the film. They think TDKR is just another superhero movie. How wrong they are.

    Contrast this to when The Avengers opened and billboards were EVERYWHERE. There were also tie-ins with food chains which gave away Avengers toys.

    I just hope WB ramps up the marketing in the next two weeks. They're a bigger studio with more experience and resources and more than Marvel PLUS they have an unquestionably superior movie. It baffles me how they could bungle this marketing campaign when a movie like this comes out once in a generation, and it's a very marketable film at that (it's BATMAN for crying out loud). They're doing the public a disservice by not raising enough awareness about TDKR.
     
  10. croboy82 Registered

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    Switzerland: Release date is the 26th.

    When I watched TASM 1.5 weeks ago I saw the Poster No3 yay. Plus since two days they started advertising it on the radio and print medias. With competitions and stuff too.

    Cant say bout tv spots cause
    I rarely watch german tv and always record it and skip te commercials.
     
  11. Deserana 2005/2008/2012

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    TV spots are very frequent not. Trailers though have been crap, not with the right films, sometimes showing the teaser.

    Other than that not much. Haven't seen ANY merchandise in stores (including posters). However, its sold out very well! A LOT of screens across the UK sold out first day.
     
  12. LeoGal83 Registered

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    Brazil: Release date is 27th. Few spots. Lazy marketing... Sad.
     
  13. Doomofman Registered

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    In Ireland, haven't seen anything outside of the cinema. Hell, they only played trailer two in front of TASM last night.
     
  14. TugaKnight Registered

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    Here in Portugal, the title will be O Cavaleiro das Trevas Renasce, in a literal translation means: The Dark Knight Reborns. It's not bad, I thought they would translate it to O Cavaleiro das Trevas Regressa which means The Dark Knight Returns. The real translation in portuguese sounds realy bad: A Ascenção do Cavaleiro das Trevas. Here the word Rises it's used a lot in religious stuff, so the use of Reborn in the title is ok...
     
    #14 TugaKnight, Jul 7, 2012
    Last edited: Jul 7, 2012
  15. Isola Registered

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    Hi!

    I'm from Sweden and here the movie doesn't go up until the 25th. At my local cinema they have just started putting up posters and standees.

    They usually start putting up them around the city about a week before the movie goes up, right now there is The Amazing Spider-Man posters that are up on billboards and such. It's usually just one at a time they promote, before Spider-Man it was Prometheus and soon I'm quite sure it's The Dark Knight Rises turn.

    Same goes with tv-spots, the ones running now are mostly for Spider-Man, but it shouldn't be long until one can see the first TDKR one.

    Also saw Trailer 3 with TASM and the eeriness and unique atmosphere of it really went noticed as suddenly you could hear people more clearly and how they went more silent when the trailer had rolled a few seconds.

    :)
     
  16. lililatigresse Registered

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    I saw a big billboard in Paris, in the Forum des Halles, it was the Batman "Rise" poster. But that was near a theater :csad:

    I still haven't seen the trailer. I'm super mad about this because I went to see TASM just for that stupid trailer and they still don't have it.
    But it was funny because after the film, I heard people talking about comic book films and they agreed that Nolan's Batman films were the best.
     
  17. dinste1 Registered

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    Glasgow, Scotland (obv)

    Yesterday was the first I seen any posters attached to buses.

    I imagine that it will be ramped up big time in the next few days onwards.

    The stuff here for TDK was mental.
     
  18. Nave 'Torment' Vigilante Detective

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    well, nothing too fancy in Bangladesh. I keep telling the only cinema that releases Hollywood blockbusters to bring it in, but they got Amazing Spider-Man and the Avengers lined up, based on how much ticket they'll sell they'll bring on TDKR (BAT-RAGE)

    BUUTTT, everyone else is psyched for TDKR. Easily teh most anticipated film around here, judging from articles in pop-cultural zines and the such. All the TV-Spots are playing on the channels, so aside from the on-location marketing, most of it is here. I'm curious to know how things are going over in INdia since they do play a strong role in the film.
     
  19. that Registered

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    In Bombay(India),I saw couple of Billboards..mostly on major location in the city..TV spots seem to be in abundance..Also,WB has partnered with multiple brands for TDKR..(Some random Indian brands+Nokia with its Lumia 900 TDKR edition etc)..Movie posters have been available for quite a while now..Also,after TASM opened with $6 mil weekend,WB is expecting more...Press Screening on 18th..lets see how it goes.. :)
     
  20. that Registered

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    ^ Just to clarify,I know TASM is from Marvel..I meant WB are trying to make sure this superhero film surpasses TASM..
     
  21. -JKR- Registered

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    In Italy, apart from Nokia (but the partnership consists only of the Nokia trailer being launched on the Nokia Italy Facebook page here), they haven't partnered with any brands (yet). I hope they will. I've always loved the atmosphere of movie hype and tie-ins, etc.

    Funny enough, Warner Bros. Italy has been doing a much better job with the promotion of The Amazing Spider-man (Warners have been releasing Sony's movies since the summer of 2011 here).
     
  22. Talia Registered

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    Norway: Release date is the 25th (and last time I checked there were still tickets available to the midnight premiere! Seriously, where are my fellow Norwegian bat-fans?!?).
    Have seen posters in the theaters, but very little marketing outside of that - no posters and no trailers/tv-spots. I think marketing here might be following Sweden's lead, with focus now being on The Amazing Spiderman, and TDKR being next in line.
     
  23. Nave 'Torment' Vigilante Detective

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    looks like WB's got a bigger strategy over in India than in BD :) aw well.
     
  24. TugaKnight Registered

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    2 portuguese TV Spots: Link1, Link2. Nothing new about it, just the translation to my home language... :woot:
     
  25. Mandalore464 New User

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    #25 Mandalore464, Jul 10, 2012
    Last edited: Oct 18, 2012

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