lespaul59
Sidekick
- Joined
- May 16, 2003
- Messages
- 2,233
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I agree, numbers can be pretty much used to say a lot of things.There's the problem. "Tracking", "predicting", and "expected".
That's how you turn a fantastic success (over 500 million in 3 weeks) into a "disappointment", "underperforming", or even "utter failure".
Those using BO to "prove" IM2 isn't a good movie need to pay close attention to that "tracking" part. A whole lot of people got this very wrong. Just because they did a horrible job of predicting doesn't mean IM2 has to suffer for it. The quality of the movie has nothing to do with what happened opening weekend. So because someone, somewhere claimed this "should have" done 150 million....that turns 128 million OW into a "disappointment". Nevermind the fact that happens to be the 5th biggest OW ever. This coming from a 2nd tier super hero (amazing how quickly we forgot that one).
Somehow, a sports mentality has infected this. Either you set the all time record or "you suck". (i.e. Buffalo Bills)
Absurd.
Eh, other people might look at this whole thing in different ways. A poor box office performance doesn't mean a poor movie. Or vice versa. I mean, look at the TF franchise.
And tracking, predictions, and expectations are very important, at least from a business perspective. (For fans, it's just fun.) Companies have to be able to accurately forecast their income so they can keep all the cogs moving. IM2 certainly won't take down Marvel or Paramount, not in the least, but The Golden Compass bombing was pretty much the last straw for New Line.
What Marvel/Paramount mostly need to take from this is how to adjust their expectations accordingly so the tracking doesn't deviate so much from the actuals. And make sure to rein in their budgets in case.![]()
Exactly. I still believe this weekend will give a very good indication of where IM2 is gonna end up at.


