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This is a continuation thread, the old thread is [split]537739[/split]
I'd agree, but there was really no momentum at all. The cast was doing the heavy lifting of doing the promotions themselves. Not a squeak/peep from the directors, producers, or the studio. Also, no cast appearances on talk shows? JL came and went with barely a whisper. It was really sad to see.
There's need to evaluate who thought it was a good idea to put Justice League movie in between the release of Thor Ragnarok and Star Wars The Last Jedi ?
Even if the movie (JL) had a period of a month to make money, the problem was.. most people would have preferred to save their money to see SW:TLJ or go for multiple viewings of Thor Ragnarok as JL had little momentum in it's favor.
WB must have known that this movie had multiple issues during production, so who's bright idea was it to position this movie between two 'must see' movies that had enough momentum their favor ?
JL's release date was badly managed.
There's need to evaluate who thought it was a good idea to put Justice League movie in between the release of Thor Ragnarok and Star Wars The Last Jedi ?
Even if the movie (JL) had a period of a month to make money, the problem was.. most people would have preferred to save their money to see SW:TLJ or go for multiple viewings of Thor Ragnarok as JL had little momentum in it's favor.
WB must have known that this movie had multiple issues during production, so who's bright idea was it to position this movie between two 'must see' movies that had enough momentum their favor ?
JL's release date was badly managed.
https://***********/I_Am_MFR/status/950820545377046531
Starts from 29min of the podcast
He's saying
1) he's now hearing more and more about MOS2 happening with Cavill, won't be called MOS2
2) WB's suppose to announce an updated slate and brand this month before JL was released, included in the slate was MOS2 (director and date announcement) and SS2 (dates)
3) having trouble locking down a director, he "feels" they need to at least develop the movie within 3 years (JL doesn't count, so BvS march 2016, might not want to risk leaving it till 2019), will find the right time to announce after hiring a director soon
4) Rock/his agent/HC put it out to WB they want Sup and Black Adam to interact, so they were going for Sup cameo in BA, not BA appearing in MOS2 as rumored last year.
Yeah, Warner Bros really backed themselves into a corner with this one.
If I'm not mistaken, I think they had scheduled this movie to come out in Fall 2017 prior to the reception of BvS, thinking (or hoping) that BvS would be a hit and that there wouldn't be any issues heading into JL where they wouldn't have to spend extra time in reshaping their long term plans or the film's structure/narrative.
If BvS had been the big hit that they had all hoped for then I think they would have felt even more confident with their choice to release the film in November as opposed to releasing it in an already packed blockbuster summer.
There was also the matter of WB thinking their brand recognition would carry them. As has been noted a billion times, if you'd told people ten years ago that a Thor movie would be more popular than a movie starring Batman, Superman and Wonder Woman, they'd probably have laughed you out of the building. WB obviously thought this was still the case (especially given that Thor's films were previously considered one of the weaker links the MCU canon) and didn't expect it to be such a massive hit.
To be fair, neither did I. I was the idiot last year who honestly thought JL was going to crush Ragnarok based on the popularity of the characters involved.
I can't tell if it's a testament to how successful Marvel has been with handling their properties or how terribly WB has.
And they did attempt the usual spin. Remember how we were told several times the reshoots were just a minor formality and the film itself was going just perfectly? Or the whole big set visit with Snyder where he and WB assured everyone they'd learned from their mistakes with Batman v. Superman?
PR reps can only do so much when you've got a train wreck behind the scenes like this.
I think it was working for the most part until they announced reshoots and another director taking over. Before then at least for me it was working.That's not really what I was getting at. I was saying that there were efforts to try and win people over and make this movie not seem like it was going to be another disaster. It just didn't work. Like, at all.
I don't really think it was ever working all that much. A lot of people just didn't like the previous movies and I think that was a hurdle the movie was always going to stumble with.
There was really no scenario where Justice League would've ended up being the hit WB was thinking or hoping for. They'd burned too much audience goodwill by that point.