That's how I feel. It's obvious people choosing the Marvel option are ignoring much of the other news IMO.
That said, at this point it wouldn't surprise me if Sony Pictures does go with the Marvel option. It does make a lot of business sense because it would help revitalize interest in the Spidey franchise, it would mitigate the risks of making a big budget movie (especially with a studio that has become notorious in wasting money), and the leaked e-mails have revealed that Sony Pictures not only doesn't know what they're doing with Spider-Man, they're acting incredibly foolish in the process. The Marvel option is the safest for Sony Pictures, and has the best potential for a high ROI, but the amount of money Sony Pictures can get for it would be the lowest possible.
But the other options do make a lot of sense as well. All it will take is just one good Spider-Man film to get things back on track and if Sony Pictures can do that, why bother sharing with Marvel Studios? Sony has invested a lot into the Amazing Spider-Man film universe and it would be tough to just simply throw it away completely. It's the best option to go with if Sony wants a Spider-Man movie quickly. Or rebooting it would help them move away from the baggage of the Amazing Spider-Man films just like what Marvel Studios wants. Keeping 100% of the film rights is the riskiest option but has the potential for the highest amounts of rewards exclusively for Sony Pictures instead of having to share it.
If I were running Sony Pictures, I would go with the Marvel option. Not because of my own personal preferences about Spider-Man, but from a business sense with the state Sony Pictures is in, going with safe options on various film projects (not just Spider-Man), re-establish relations with top notch talent, re-establish some IPs (like Ghostbusters and Men in Black), etc. is the way to go. Sony Pictures really isn't in a position right now to be making riskier moves at this moment like what they're trying to do with the Spider-Man IP.