Which means the sooner they conduct the press screenings, the more likely they are to have faith in it.
Actually the lifting of the review embargo will show more faith than the date of the actual press screening. But even then they already have a good idea of which critics are friendly to them, they've already been lining up on social media. Overall I think critic influence is minimal. Opening weekend box office is going to be the true barometer. I think it will do ok, not great, but I don't think word of mouth will be great and it's going to fall off by it's second weekend.
t: