The big drop for Venom makes a lot of sense to me, and I enjoyed it. I actually wouldn't be at all surprised if A Star is Born is number 1 this weekend.
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Oh boy I sincerely hope Marvel gets the full rights to Spidey back this is nightmare fuel.
The possibilities are endless.
So ready for 2019.
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So how likely is it to fail this needs to fail hard then Disney needs to trade Sony for everything and cut them out of everything.From what I read it needs about $450M to break even.
$450 million to break even seems really high unless the budget was greatly under-estimated.
After his Nicolas Cage/Jim Carrey impersonation, I want Hardy far away from this.Tom Hardy can still be Venom but everything else has got to go.
I hope no storm in bp 2. They are not gonna shaft lupitas very well received character in the sequel because some of you want a forced romance from the comics to take place. I know Feige is smarter than that.
Tell that to DCIt's easy to make movies out of characters who are already well known and popular; it takes real skill to turn a raccoon and a tree, or an Ant-Man into household names.
Marvel doesn't need to "answer" anything from DC or any other studio. What makes them strong is that they do follow the trends, they set them.Namor needs to be in it. Marvel need something to counter aquaman.
$450 million to break even seems really high unless the budget was greatly under-estimated.
$450 million to break even seems really high unless the budget was greatly under-estimated.
Yes but studios don’t get to pocket all that box office. Theater owners get a good chunk. Studios get more from domestic than foreign in general and the domestic take goes down with each week. Theater owners get more the longer it stays in theaters. That’s why studios kinda want it front-loaded.
A general rule of thumb is that a movie needs to make three times their money spent in total worldwide box office in order to break even. So if production budget is $100 mil and advertising $50 then $450 would be needed worldwide to break even. Rough estimates. Of course, home video sales and other tie ins later play a part in recouping budget.
Usually the rule of thumb I see if twice what it cost, not three times. Hence my figure of 300 mil. The 450 figure makes sense if you're using 3x as a baseline, but usually I see it said it has to make twice the total cost.
NOW, here's how you're both kind of right:
Films typically spend about half of their production budget on marketing. So in this case, if the film cost $100 million, they'd spend roughly $50 million promoting it.
With that in mind, Venom would need to make $300 million to break even (or the total amount spent X 2).
But with that concept in mind, mathematically, you can use just the production budget and a rule of thumb of X 3. The film would need to make three times its production budget (still $300 million).
But the key point is, there is a rule of thumb of X 2 based on total budget, but a rule of thumb of X 3 for production budget.
Venom will turn Sony a profit unless they spent silly money on marketing (they have done that in the past but probably not with Venom).
Not the slam dunk bang for buck money something like Deadpool got but enough to see them into the black.
... of course then to really understand how profitable a film is, you also have to consider home video, merchandising etc.
This could become a key point. Venom was their best (non-Spider-Man) chance. Morbius, Kraven etc. don't have anywhere near the potential of Venom in terms of name recognition, interesting story-telling potential, recognizably (Hey! I've seen that black guy with the teeth and tongue.) etc.
If Venom had knocked it out of the park, they might really have something they could build on. If it makes money, but not crazy money, they may want to rethink if/how they move forward. They also can't bolster lack-luster box office results with merchandising revenue.
And as we've been discussing, I don't know if that means they'll bring Spider-man in sooner, or they'll realize they need to work with Marvel.
I think Venom's results should at least be making some at Sony wonder how viable their strategy may be.