Street Vendor
Sidekick
- Joined
- Aug 15, 2007
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I'm pretty happy with $19.5m considering the shooting nuked its kid audience and most working adults do not have time to watch a nearly 3 hour film during the week. I expect this to be more of a weekend performer (like TASM was in its 2.5 weeks before TDKR came out) than TDK, which was a beast during the weekdays and then had its weekends slightly deflated.
The other thing here is media coverage of the shooting yesterday was a frenzy. If you had told me the shooting happened Friday, I would have said "no way." Yesterday's coverage was crazy. I was in an airport yesterday afternoon and the TV's all had constant coverage of the shooting. Yesterday they got their first glimpse at the shooter in court, so they obsessed over that. They also got new details about his life, so they obsessed some more over that as well.
Yeah, and at work this morning people are still talking about it. As they were on the morning commute. The Philly Inquirer has a headline that says "Dark Knight brand tarnished"(I still haven't read the article). This movie is damaged goods.