The funny thing is that article says they get to watch it 30 days after release for $20-30. It says "watch", not download or own. Unless you're a chump I don't see many people paying the price you would at a store just to essentially rent the thing and not own it.
Unless i'm wrong and they didn't give full details I am kind of irritated that Disney is in on this. Might cut into Marvel's films BO.
I remember 4-5 years ago there was this talk about movies going the way of music were it will all be downloadable onto a super hard drive. In the article George Lucas was saying that it's very close to happening and regular theatres might go the way of the drive-thru. I enjoy watching movies in the theatre for the experience(and that's how they should be watched) and i'll be incredibly sad and pissed when that day does come(and it will).
It's bad enough that neighbors don't socialize like they used to when I was a kid(which was only roughly 20 years ago) and everyone is becoming semi-paranoid shut-ins that now with this idea they're trying to discourage people from actually getting off their fat asses and going outside to see a movie with other...PEOPLE...OH NO!!.