This book about sailors tales smells fishy

[Teelie]

Now this is how you do immersive reading.

Utrecht studio Today Designers has created a book of nautical tales that smells like the sea because it's printed with squid ink.

Today Designers printed Naar Inkt Vissen (Fishing For Ink) in squid ink so it deliberately stinks of fish.

"It smells, stinks and reeks," said the designers. "We are talking about a penetrating fishy smell here, caused by the squid ink with which the book is printed."

The 48-page publication contains 20 sailors' tales written in Dutch, accompanied by pictures from different illustrators.

The designers used one and a half litres of squid ink sourced from a fish auction on the Dutch coast to print 700 books.

The pages are screen printed with silk and bound by fishing wire using a Japanese stab-binding technique.

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