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http://www.slashfilm.com/2009/02/12/3-minutes-of-x-men-origins-wolverine-to-air-on-fox/
3 Minutes of X-Men Origins: Wolverine to Air on Fox
Posted on Thursday, February 12th, 2009 at 11:59 am by: Peter Sciretta
20th Century Fox is bypassing the comic convention circuit (NYCC, WonderCon etc) completely and going directly to nation with a three part reveal of X-Men Origins: Wolverine on Fox. The studio has created three sixty-second spots, one leading into the next, and which together form a narrative story. The first spot airs this Sunday (February 15) on Family Guy, the second on Monday (Feb. 16) on "House," and the third on Tuesday (Feb. 17) on American Idol. Sounds like a smart way to promote the film, while getting fans to watch some shows on their television network. You can read the full press release after the jump.
WITNESS THE ORIGINS OF AN UNPRECEDENTED PROMOTIONAL EVENT WITH A 3-PART EXCLUSIVE REVEAL OF X-Men ORIGINS: WOLVERINE, ON FOX
3 Sixty-Second Spots Together Forming a Narrative to Air over 3 Days
Beginning Sunday, February 15, viewers across the nation can witness the origins of one of the years most anticipated movies, when Twentieth Century Fox debuts an exclusive, three-part exclusive reveal of X-MEN ORIGINS: WOLVERINE on FOX.
For this unprecedented promotional event which is too big for one night the studio has created three special sixty-second spots, one leading into the next, and which together form a narrative. The first spot airs this Sunday (February 15) on Family Guy, the second on Monday (Feb. 16) on House, and the third on Tuesday (Feb. 17) on American Idol.
X-MEN ORIGINS: WOLVERINE, the first chapter in the X-Men saga, unites Wolverine with several other legends of the X-Men universe, in an epic revolution that pits the mutants against powerful forces determined to eliminate them.
Hugh Jackman, who reprises the role that made him a superstar, is joined by Liev Schreiber, Danny Huston, Dominic Monaghan, and Ryan Reynolds, as well as Taylor Kitsch, will.i.am, and Lynn Collins. Gavin Hood directs from a screenplay by David Benioff and Skip Woods (writing credit not yet final). The producers are Lauren Shuler Donner, Ralph Winter, Hugh Jackman, and John Palermo.
X-MEN ORIGINS: WOLVERINE opens in theaters May 1, 2009.