Under the hood of the Fantasticar!

[Advanced Dark]

http://www.sphanish.autoblog.com/20...s-to-the-big-screen-in-fastastic-four-sequel/

HEMI Power comes to the big screen in Fastastic Four sequel

Posted Mar 27th 2007 9:06AM by Chris Shunk
Filed under: Marketing/Advertising, Chrysler, DaimlerChrysler, Dodge

The Fantastic Four will be counting on Hemi power in their fight against evil this June 15th. That's right, the crime-fighting quartet will be battling the Silver Surfer on movie screens around the globe with a 550 MPH Dodge with some serious Hemi horsepower. Chrysler designer Trevor Creed helped out with the design of the super duper supercar, and you can see Dodge emblems on the seat-backs and front grille. The crazy cool Fantastic Four mobile will also be able to reach 30,000 feet and split into three sections. We looked around, and there is no SRT badging anywhere to be found, but there's a rumor that Stow-N-Go seating is standard. In an unusual twist, the "Fantasticar" is rumored to be on eBay, with Dr. Doom as the highest bidder.
We'd read an article recently in the Detroit News that stated that Chrysler needed a home run vehicle to pull the company through their latest rough patch. We think this will do just fine. We just hope they get rid of the gold paint job in time for production.
[Source: The Car Connection]

If you click on the link you'll see comments by some people who have really no clue. The Fantastic Four are not the X-Men and this is not Batman. They don't have secret identities. They ARE celebrities...and like celebs in today's age they get endorsement deals and companies pay them to use &/or promote their products...like Dodge. They have to make money somehow and how the hell else are they going to build a Fantasticar with no money. LOL The product placement of this film is genius because it fits into the storyline and the characters as well which is unusual.

 

[Nokio]

Wow! that's great, but only 550 mph? I thought i'd be faster, especially since the f4 may need to get to the other side of the world if a crisis struck.

 

[Kelly]

Wow! that's great, but only 550 mph? I thought i'd be faster, especially since the f4 may need to get to the other side of the world if a crisis struck.

That's the same speed as a commercial jet, but yeah it would be nice if it went the speed of a Supersonic jet......of course then they couldn't fly with the top down too often....lol

 

[Lightning Strykez!]

Well, that's where Susan's forcefields could come into play.

 

[Halcohol]

http://www.sphanish.autoblog.com/20...s-to-the-big-screen-in-fastastic-four-sequel/



If you click on the link you'll see comments by some people who have really no clue. The Fantastic Four are not the X-Men and this is not Batman. They don't have secret identities. They ARE celebrities...and like celebs in today's age they get endorsement deals and companies pay them to use &/or promote their products...like Dodge. They have to make money somehow and how the hell else are they going to build a Fantasticar with no money. LOL The product placement of this film is genius because it fits into the storyline and the characters as well which is unusual.

I just hope the product placements are a bit more subtle than in the previous one... I mean, I understand that they're at the X-Games and all, but the flame-broiled Whopper joke was a bit overdone

 

[Fantastic-Boy]

Good!

 

[gerbstat]

Is it DOT/EPA certified?
What kind of mileage does it get?
What would you have to pay for license plates on a vehicle like that?
Zero to 60 in ???
Regular, Premium or Avfuel?
Shocks or McPherson struts?

INQUIRING MINDS WANT TO KNOW!!!

 

[D4rkShaDoWz]

Thanks for posting!

 

[Advanced Dark]

We drive it first. LMFAO

Just perfect.

 

[Retroman]

The Fantasticar scenes should be cool.t: 550 mph is pretty damn fast for such a relatively small aircraft.

 

[Bubonic]

Seems like a cool car, and even though I agree that it is sensible to incorporate into the storyline that they need to be sponsored, I still feel that a generic name brand should be used.
Movies shouldn't advertise to us, they should entertain, I mean, aren't we bombarded with enough advertisements as is?
If we pay the admission, we shouldn't be advertised too, then again millions of people buy magazines, and over half their content is adds.

 

[Kelly]

Seems like a cool car, and even though I agree that it is sensible to incorporate into the storyline that they need to be sponsored, I still feel that a generic name brand should be used.
Movies shouldn't advertise to us, they should entertain, I mean, aren't we bombarded with enough advertisements as is?
If we pay the admission, we shouldn't be advertised too, then again millions of people buy magazines, and over half their content is adds.

I disagree, I hate it when movies use generic brands, that actually catches my attention more than the actual product logos....

For example: In the first movie, had they used something like "Thrifty Pop" instead of "Jiffy Pop Popcorn" that would have screwed up that scene for me.....but using the actual brand, was just the finishing touch....

I understand that some movies do over do it.....and the first movie got bombarded here with people disliking the x-games scene because of the advertising, even though that was EXACTLY what the x-games look like....it adds just alittle realism....

I would rather have "Dodge" than something else that no one knows....it almost makes it feel like a 2nd rate movie, if they can't get the backing of a major auto company for their car......

The fact that on "American Idol" the judges ALWAYS have coke cups on the table, and everytime you see the contestants out and about at malls and what not doing extra stuff that they do, they all have coke cups....THAT is over doing it.....because then you turn around and have 5 coke commercials with the show......one car company in a movie is not over doing it in my opinion....

 

[Willie Lumpkin]

Is it DOT/EPA certified?
What kind of mileage does it get?
What would you have to pay for license plates on a vehicle like that?
Zero to 60 in ???
Regular, Premium or Avfuel?
Shocks or McPherson struts?

INQUIRING MINDS WANT TO KNOW!!!

LOL! That would have made a great April 1st issue. I wish someone would have thought of that.

 

[Bubonic]

I can see what your saying, I admit that I am overly defensive about the corporate influence that permeates our lives so much.
I mean the fact that it feels wrong for you, and others, and even me at times, when we don't see a name brand is pretty significant. We've been trained to pick up on these things, and associate second rate with anything that isn't a huge market tool.
I mean even calling something thrifty pop would make you think of jiffy pop popcorn, and they do that at times, and it defeats the purpose since we automatically think of the real brand.
But Marvel is big on the ads I find, and if the directing was a bit different we'd probably wouldn't even notice the lack of adds.

 

[Advanced Dark]

The whole brand-x argument is kind of silly. You don't want to be taken out of the movie by them promoting obvious fake brands mimicking real world brands. The FF are celebs and celebs promote things and get freebies from companies.

 

[Kelly]

I can see what your saying, I admit that I am overly defensive about the corporate influence that permeates our lives so much.
I mean the fact that it feels wrong for you, and others, and even me at times, when we don't see a name brand is pretty significant. We've been trained to pick up on these things, and associate second rate with anything that isn't a huge market tool.
I mean even calling something thrifty pop would make you think of jiffy pop popcorn, and they do that at times, and it defeats the purpose since we automatically think of the real brand.
But Marvel is big on the ads I find, and if the directing was a bit different we'd probably wouldn't even notice the lack of adds.

Actually when they are using generic-brands, my first thought is "how cheap"....not a positive thing while I'm watching a movie...

 

[Kelly]

I can see what your saying, I admit that I am overly defensive about the corporate influence that permeates our lives so much.
I mean the fact that it feels wrong for you, and others, and even me at times, when we don't see a name brand is pretty significant. We've been trained to pick up on these things, and associate second rate with anything that isn't a huge market tool.
I mean even calling something thrifty pop would make you think of jiffy pop popcorn, and they do that at times, and it defeats the purpose since we automatically think of the real brand.
But Marvel is big on the ads I find, and if the directing was a bit different we'd probably wouldn't even notice the lack of adds.

Actually when they are using generic-brands, my first thought is "how cheap"....not a positive thing while I'm watching a movie...its not what the product is actually portraying...

Another example from the first movie.....had Sue walked up to the newstand and there were all of the generic magazines, it would have been a distraction for me......if they are popular, they should be on the cover of People......if they are drinking a soft drink, I want them to be drinking something I would drink on an everyday basis.....

 

[Bubonic]

You might be thinking "how cheap", but if it makes you think of coke, you'll probably still be more on the movie makers case then cokes.
Anyways it seems like you just want it for realism, stuff that you'd drink, eat, or read, instead of weird outlandish products.
I see the sense in that, but I can't help but feel we have been completely indoctrinated in a consumer society.

 

[Kelly]

You might be thinking "how cheap", but if it makes you think of coke, you'll probably still be more on the movie makers case then cokes.
Anyways it seems like you just want it for realism, stuff that you'd drink, eat, or read, instead of weird outlandish products.
I see the sense in that, but I can't help but feel we have been completely indoctrinated in a consumer society.

Sure we have, but as people start using TIVO, DVR etc....the TV commercial slowly becomes less and less useful as a tool in advertising.....so you are going to see a natural progression into other areas of entertainment....

As far as the first movie, I had absolutely no problem with the advertising at the x-games....(the BK stunt with Johnny being thrown into it was alittle cheesy.....but certainly not as bad as a dog covering its eyes) I was watching the winter x-games not long ago, and it looked exactly the same from the advertising be plastered all over the athletes, to their boards, to wall to wall advertising up and down the slopes.....TO ME THATS WHERE THE PROBLEM IS.....not a movie that is simply emulating what is happening to society....

 

[Willie Lumpkin]

We've had this discussion before, and I think that it's almost essential to use brands during normal scenes . . . most of you are probably too young to remember, but Archie Bunker used to always have a beer that was very conspicuous in it's lack of a brand. When Edith would bring him one, the viewer would always sort of notice that it looked . . . odd, and that would take the viewer out of the moment. If she just brought him a Budweiser, the scene would be more natural.

In this particular case though, I can't use that same logic. It does seem strange to have a Dodge logo on the front end (the seats I'm good with since I would assume Reed would pick up whatever light-weight seats he can find). If there's some logical explanation in the film as to why he partnered with Dodge, then that may work very well, but if they just have Reed creating the car and not mentioning Dodge, but we see the Dodge logo, that will seem strange.

Ideally it should be an artistic decision. . . if the director needs a character to have a soda and Coke wants to pay to have it be their soda . . . great! Everybody's happy. If the director has to change how he envisioned a scene to allow for the product, then it's a problem.

. . . but we still have to be practical. If it's a large pay out for a relatively small prostitution, I don't know if I could blame them. If Dodge wants to pay me a million dollars to shave my head and tattoo a ram on it. . . yeah, I think I'd take the money.

 

[Malus]

You might be thinking "how cheap", but if it makes you think of coke, you'll probably still be more on the movie makers case then cokes.
Anyways it seems like you just want it for realism, stuff that you'd drink, eat, or read, instead of weird outlandish products.
I see the sense in that, but I can't help but feel we have been completely indoctrinated in a consumer society.

Uh, we have. For quite some time:

1949 saw the Marx Brothers in their last official film together Love Happy. In an early example of blatant product placement Harpo is chased across buildings with various advertising billboards. In the end he escapes on Mobil Gas' flying red horse logo.


Don Knotts left "The Andy Griffith Show" for a five picture deal with Universal. The first of which was The Ghost and Mr. Chicken. A repeated gag in the film was that a piano in a haunted house was stained with blood and nothing could clean it not even Bon Ami. Universal wanted clearance from the company before using the line, but didn't make any progress. Finally, Knotts himself had his secretary call the company and eventually they made it to the president. Knotts explained the bit and the president loved it. He gave his consent and Bon Ami rose from obscurity and near disappearance. Oddly enough the mascot of the cleaning product is a yellow chicken.

So- there's been product placement in movies longer than most of us have been alive.

I mean ET was a quarter century ago:

I don't care if Ben Grimm drinks a Budweiser.
I do care if he's drinking a Duff beer.
I don't know, I just wouldn't like that.

But- how much is too much?
It's hard to imagine a scene more plastered with placements than the X-Games in FF1, so I do think we've seen the worst of it.

My main concern is that I don't want to see these characters doing anything out of character.
So, please, no Silver Surfer at Pizza Hut.

 

[Kelly]

I love Reese's Pieces....

And back then most kids did, so was it "product placement" or was it simply what most kids would use to lure an alien out of the closet.....lmao

 

[Malus]

I love Reese's Pieces....

And back then most kids did, so was it "product placement" or was it simply what most kids would use to lure an alien out of the closet.....lmao

I dunno. Seems like it was a fairly new product at the time.

You can't lure aliens with a Payday bar, though.
Trust me. It just ticks 'em off.

 

[Malus]

I was wrong about Reese's Pieces. They'd been around a few years. They were test marketed regionally starting in 1978 and rolled out nationally two years later. This would have been while ET was in production, though.

 

[Joe Rockhead]

The thing about product placement is that it should be subtle. They shouldn't manufacture scenes in order to display the product.

The bit at the motocross event was in character for Johnny as he was a gearhead from way back in issue 1. It allowed for more reasonable product placement.

I have no problem if the Torch flies through Times Square so you see all the billboards.

One thing I did have a problem with was Minority Report. In one scene, Tom Cruise runs through a mall where ads are triggered by sensors reacting to a persons eyes. It was a short scene, but it was there specifically to draw attention away from the Tom's attempts at escape and to the ads that he was seeing. It was disruptive to the flow of the movie and shouldn't have been used.