The Phantom
Dredknight
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Warner Bros. Teams with Ultimate Fighting Champion Chuck Liddell for ``300'' Victory
BURBANK, Calif.--(BUSINESS WIRE)--As portrayed in Warner Bros. Pictures’ new action adventure “300,” the Spartans were the original ultimate fighters of ancient Greece. Now the studio is teaming with today’s Ultimate Fighting Championship® (UFC) Light Heavyweight Champion Chuck Liddell, a.k.a. “The Iceman,” to promote the film, which opens nationwide on March 9, 2007 in a first-of-its-kind sponsorship.
Kicking off the promotion, Warner Bros. will be sponsoring Liddell in his next Ultimate Fight in Las Vegas on December 30, 2006. In addition, Liddell will be making personal appearances and will lend his name and likeness to a variety of other promotions that will be taking place across the country in the months leading up to the film’s release.
Based on the epic graphic novel by Frank Miller, “300” is a ferocious retelling of the ancient Battle of Thermopylae in which King Leonidas (Gerard Butler) and 300 Spartans fought to the death against Xerxes and his massive Persian army. Facing insurmountable odds, their valor and sacrifice inspire all of Greece to unite against their Persian enemy, drawing a line in the sand for democracy. The film brings Miller’s (“Sin City”
acclaimed graphic novel to life by combining live action with virtual backgrounds that capture his distinct vision of this ancient historic tale.
Warner Bros. Pictures presents in association with Legendary Pictures and Virtual Studios, a Mark Canton / Gianni Nunnari Production, “300.” Directed by Zack Snyder (“Dawn of the Dead”, the film stars Gerard Butler (“The Phantom of the Opera”, Lena Headey (“The Brothers Grimm”, David Wenham (“The Lord of the Rings” trilogy) and Dominic West (“The Forgotten”. The screenplay is written by Zack Snyder & Kurt Johnstad and Michael B. Gordon, based on the graphic novel by Frank Miller and Lynn Varley. “300” is produced by Gianni Nunnari (“The Departed”, Mark Canton (“Land of the Dead”, Bernie Goldmann (“Land of the Dead” and Jeffrey Silver (“Training Day” with Deborah Snyder, Frank Miller, Craig J. Flores, Thomas Tull, William Fay and Benjamin Waisbren serving as executive producers.
“300” will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. This film has been rated “R” for “graphic battle sequences throughout, some sexuality and nudity.”
BURBANK, Calif.--(BUSINESS WIRE)--As portrayed in Warner Bros. Pictures’ new action adventure “300,” the Spartans were the original ultimate fighters of ancient Greece. Now the studio is teaming with today’s Ultimate Fighting Championship® (UFC) Light Heavyweight Champion Chuck Liddell, a.k.a. “The Iceman,” to promote the film, which opens nationwide on March 9, 2007 in a first-of-its-kind sponsorship.
Kicking off the promotion, Warner Bros. will be sponsoring Liddell in his next Ultimate Fight in Las Vegas on December 30, 2006. In addition, Liddell will be making personal appearances and will lend his name and likeness to a variety of other promotions that will be taking place across the country in the months leading up to the film’s release.
Based on the epic graphic novel by Frank Miller, “300” is a ferocious retelling of the ancient Battle of Thermopylae in which King Leonidas (Gerard Butler) and 300 Spartans fought to the death against Xerxes and his massive Persian army. Facing insurmountable odds, their valor and sacrifice inspire all of Greece to unite against their Persian enemy, drawing a line in the sand for democracy. The film brings Miller’s (“Sin City”
acclaimed graphic novel to life by combining live action with virtual backgrounds that capture his distinct vision of this ancient historic tale. Warner Bros. Pictures presents in association with Legendary Pictures and Virtual Studios, a Mark Canton / Gianni Nunnari Production, “300.” Directed by Zack Snyder (“Dawn of the Dead”
, the film stars Gerard Butler (“The Phantom of the Opera”, Lena Headey (“The Brothers Grimm”, David Wenham (“The Lord of the Rings” trilogy) and Dominic West (“The Forgotten”. The screenplay is written by Zack Snyder & Kurt Johnstad and Michael B. Gordon, based on the graphic novel by Frank Miller and Lynn Varley. “300” is produced by Gianni Nunnari (“The Departed”, Mark Canton (“Land of the Dead”, Bernie Goldmann (“Land of the Dead” and Jeffrey Silver (“Training Day” with Deborah Snyder, Frank Miller, Craig J. Flores, Thomas Tull, William Fay and Benjamin Waisbren serving as executive producers. “300” will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. This film has been rated “R” for “graphic battle sequences throughout, some sexuality and nudity.”
I'd have to say. This is some pretty smart marketing. Based on what I've read from the comic book and on the movie's teasers, 300 is going to pretty much be a high-testostorone action-packed guy flick like Gladiator and Braveheart were. And what better audience to market to than the fans of UFC, which I'd gather are predominantly guys, I don't watch the sport, but based on the amount of guys who talk about it in the same sense as boxing, I'd say it's mostly guys who watch the sport.
What do you guys think?
What do you guys think?
