The tone? Like the best ST:TNG eps with a plot that's action adventure driven and posts some philosophical questions about life the universe and everything. The Baxter Building is the epicenter of tech and research on the East Coast. None of this Reed is an uncool nerd crap. He's handsome, witty, rich and respected. He holds court at the BB with the likes of Michio Kaku and N.D. Tyson, who come to pick his brain about various things. He's Tony Stark without the dukeieness. The sense is that Reed is often called in by the Executive branch to handle things beyond the scope of the CIA/FBI, NASA and NSA. I stress "called in". There's no strong arming by a general In this film. Sue should not be a scientist, but she is smart and cunning. She handles Reed's schedule and keeps the whole operation afloat. She grounds Reed in the everyday and runs the FF's philanthropic enterprises. Without her, the everything would fall apart. Ben is as he's always been. Noble yet tortured. Yet he's the most accessible of the 4. He's like the quintessential NYC celeb in some ways. People and media outlets wait around the Baxter Building just to catch a glimpse of him, even if it's for morbid curiousity. He's on a first name basis with every sidewalk food vendor in midtown, and tries to maintain as normal a life as he can, including wearing normal clothing, sometimes to humorous affect. Johnny is a kid, 17-20 tops. He's a Justin Beiber type teen heart throb, and to say that strokes his ego is an understatement. He's doesn't act stupid, but he is flippant. There is a difference between the two. He hassles Ben because he feels for the big lug. So when Ben is down he razzes him and plays pranks to take his mind off things, not because he is cruel, but because as a young and immature person he has nothing else in his emotional toolbox yet. To sum up, overall, the FF should be a pocket of Kennedy era 60's cool in a 21st century world.