I don't know if this topic has been discussed before, but I've noticed that the big studios like releasing their big blockbuster tentpoles, not just in certain seasons but certain months. I know the summer and holiday seasons are prime territory for studios to stake a piece of the pie because kids and college students are out of school during those times, but still the studios aren't taking more chances with their properties. (There are exceptions of course, but those are few and far between.) I remember some people were confused when Warners announced a July 18, 2008 release for The Dark Knight and claim that it should stick to a traditional June release like the other Batman films. Then it became the second highest-grossing film of all time and now Warners has booked up the same weekend for its biggest releases for the next three years. (Same thing with Marvel's love for the early May releases.) What do you guys think? Should the studios try more "out of the box" dates when it comes to expensive properties or no?